Converted do not just work with large industry leading organisations. We often work with SME size companies as well.
Carlton Court are a small block of boutique short let serviced apartments located in the prestigious Mayfair area of London.
When they approached Converted they were concerned as they were getting no enquiries from their paid search and SEO campaigns. To compound matters the conversion rate of the website was incredibly poor. The biggest difficulty Converted and the client had been the short space of time between speaking to us and one of their peak seasons.
After providing some analysis of the current strategy and approach to paid and organic search we quickly realised with so many issues we had to provide a systematic approach to recovery.
We analysed the user experience and identified some key areas within the customer journey that were blocking potential enquiries. We made the enquiry process easier and gave simple solutions to getting across key information that would not cost the client significant amounts in design and development work.
We then made a few key changes to targeting and keyword selection within the paid search account as a short term improvement plan.
Having created a content strategy for the customers SEO campaign for the longer term we provided some key on site changes we were able to influence SEO performance quickly.
The results were significant. The first month performance after working with Converted versus the previous month showed the following results.
A 348% increase in enquiries through adwords, with the cost per enquiry reducing by 62.68%. The second month showed further growth and improvement of 9% enquiries Vs the first month with Converted.
We delivered 36% growth in organic traffic from month one to month two including two industry relevant keywords moving from page two of the Google search results to page one.