The owner of this very respected gambling tips website approached us after experiencing difficulties promoting his site through adwords due to Googles policies around gambling. They wanted to first get the site approved and onto Google Adwords then delivering a performing adwords and remarketing campaign. Through Converted’s direct access to their Google agency team, we were able to meet all terms and conditions and get a Google gambling licence for the client.
We then went on to create a strategy that focused on a group of the core, relevant search terms and an adaptive seasonal approach to coincide with the horse racing calendar. We combined social media, PPC, banner advertising and remarketing to deliver and exceed the clients targets CPA. As you can see from the images below which we used in our image and remarketing campaigns industry recognisable paraphernalia and a clear message to engage the audience. The results were delivering a CPA that was 80% lower than the target which we were given. Remarketing with an 11% Conversion Rate and a growth of at least 200% each and every month for the first three months of this project… and still rising! It’s safe to say Free Racing Tips are busy this year!