Our Team

Shane

Managing Director

The Managing Director and driving force behind the Converted culture. A serial buyer of software and domains. He was the first person to pass the Google Ads Pro exam globally, in ye olde days, when this was all but fields.

Cathal

Operations Director

As Operations Director, Cathal is responsible for delivering success for you and Converted. Yes, he has a weird name (it’s Celtic, and pronounced like alcohol without the ‘al’). Has created more digital strategies and helped grow more companies than he’s heard pronunciations of his name, which is a lot.

James

Creative Director

A Creative Director whose mantra is ‘Looks good, but does it convert?’ The only things he loves more than obscure and questionable noughties dance hits are conversion rate optimisation and design trends. Responsible for all things creative and development focused here at Converted.

Katie

Project Manager

Coming to Converted from deepest darkest Bedford, Katie is as fluent in Swedish as she is in Paid Advertising, SEO & CRO. As a Project Manager she will help ensure your projects run as smooth as her secret agent dad (our allegations are yet to be proven).

Holly

Paid Advertising Specialist

A Paid Advertising specialist with a focus on search shopping and paid social. Loves nothing more than growing PPC performance, as she herself cannot grow. Petite in the office and a giant on our Converted nights out. #epic.

Peter

PPC Specialist

A PPC Specialist who has oodles of experience in ecommerce, lead generation and charity clients. A natural lumberjack thanks to his excessive hair and preternatural axe throwing abilities. In the event of a zombie apocalypse (or PPC underperformance) he is the person you want in your corner.

Dan

SEO Specialist

Dan, Dan the SEO man. From (non-AI) original content to technical improvements and website authority, he’ll help grow your traffic. Loves a good bit of online gaming and as a black belt in karate, doesn’t mind being referred to as ‘Daniel-San,’ wax on, wax off.

Symphony

Developer

Don’t let her American accent fool you. Symphony has been building high-converting websites here in the UK since way before ‘Murica’ became a meme. Amazing artist. Frequent gamer. Delivering sharp one-liners as often as she makes code her bitch.

Cip

Developer

A WordPress development specialist with over a decade building bespoke websites, hooking up API’s, developing custom plugins and basically making our blue-sky ideas work. An avid traveller to the point we often aren’t quite sure where he actually is.