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Get Your Website Ready for Semantic Search

The world of search engines and search marketing is in a (rather large) state of flux right now. New algorithms like Hummingbird and RankBrain have taken machine learning, AI and natural language processing and applied it to search results. The result? Something known as “semantic …

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Google Partner Awards Finalist

Converted are shortlisted for the 2017 Google Premier Partner Awards That’s right! Converted are proud to be shortlisted for an award by none other than Google themselves! Each year Google the worlds largest search engine runs a competition just for Google Premier Partners. This competition …

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example of new second description feature for expanded text ads

Google AdWords Expanded Text Ads Get Second Description Field

Google as recently as 2016 made a huge change to how AdWords marketers write ad copy for Google Adwords search campaigns, with the introduction of expanded text ads. This took away from the old 25 character headline and 35 characters for a description line one …

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conversion rate optimisation agency tips

Conversion Rate Optimisation (CRO) Tips for 2017

So we here at Converted have given you a bit of an idea about Conversion Rate Optimisation (CRO for short) in our first article ‘What is CRO?’ In this our next article we will dive straight into some common CRO issues and then our tips …

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ppc 2017

PPC Tips 2017

After the success and positive feedback of our article ppc tips for 2016, Converted have got together some of our in-house pay per click specialists over a cup of tea (Yorkshire Tea if you were wondering). We picked their brains on what the hot topics …

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Digital Impact Award – Winners

We are happy to announce that the Converted team have won a digital impact award for work carried out on London Travel Clinic, we’ve been an award winning agency for many moons but we feel that they loose their fizz after a while so it’s …

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Conversion Rate Optimisation Tips – What is CRO?

What does CRO mean in marketing?  Let me say it right off the bat; At Converted we consider ourselves Conversion Rate Optimisation (hereafter referred to as CRO for short) professionals, first and foremost we are a CRO agency even though we supply several separate services such …

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AdWords Quality Score

Google’s ‘Mobile First’ Algorithm Update – Is It Affecting AdWords Quality Scores?

If you work in, or take a keen interest in, digital marketing and all things SERPS, then you will have most likely heard about Google’s ‘Mobile First’ core ranking algorithmic update. The explanation for this update can be found on this November 4th 2016 article …

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PPC VS SEO VS Social Media – Which is right for you?

So PPC Vs SEO VS Social Media. Not sure where to start? Let’s see if we can help! If you’re a new start-up, or a company that has always relied on traditional marketing channels for business, then creating your first digital strategy can be one …

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google partner

Google Partner Retail Excellence Event: Insights for Online Retailers

Google often hosts exclusive invite-only events for a select few of its Google Partner agencies. As we have recently been elevated to Premier Google Partner status, we are now being invited to a few more exclusive events annually. Two of our PPC Directors attended the …

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