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Converted – Google Premier Partner

The Converted team are happy to announce that we have been elevated from the status of ‘Google Partner’ to that of the more esteemed; Google Premier Partner! Any PPC Management Agency that achieves the normal partner status has done well to gain that status, they’ve …

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5 Tips: How to pass the Bing Ads Accredited Professional Certification

Are you interested in passing the Bing Ads accredited professional certification? Read through our top tips and test yourself using our example exam questions.

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Search Awards

Nominated For Best Integrated Strategy or Campaign – SEO & PPC

  Converted have been nominated at the prestigious Drum Search Awards for ‘Best Integrated Strategy or Campaign – SEO & PPC’. We stand in fine company amongst some of the UK’s biggest digital and paid search agencies, The full list of nominees can be found here : Drum …

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What is Google Tag Manager?

Ever since October 2012 when the first iteration of Google’s Tag Manager was launched, people have slowly been waking up to the potential benefits of using this fantastic tool. We will go into correct implementation and ‘how to’ guides for some of the most common …

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Evolution of SERPS and its impact on SEO? 4 Adwords Ads in top positions.

How many times have you heard the words ‘SEO is dead!’? Yet here we are on the cusp of 2016 and search engine optimisation is still one of the most sought after services a digital marketing agency can offer. This is because we all know …

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Top ten PPC tips for 2016.

2015 has seen big changes in the world of pay per click advertising. Google Adwords has introduced more new features, such as the worldwide roll out of the URL upgrade feature. The introduction of the CPA simulator, gmail marketing and even using your own email …

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Camelot’s new national lottery rebrand, Genius or Misfire?

The last time Camelot rebranded the National Lottery here in the UK it was 2002 and at a cost of approximately 82 million pounds. In the 13 years since, the imagery and colours of our nation’s favourite games of chance (that everyone we know never …

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PPC Fail – The next time you need to work out buy a washing machine!

This PPC fail came to us while researching keywords from the fitness industry. We’re not sure a Russel Hobbs washing machine is the right product to keep your body fit and toned regardless of its load capacity. This is an example of where negative keyword …

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Google Certified Shop – What You Need To Know

The competition online is getting more fierce by the day. New companies are springing up and existing ones are getting more and savvier about how to get seen online. With every search result a customer is subjected to double figure options of companies they can …

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New Year Resolutions

Make 3 New Year’s resolutions for your business online.

The world of digital marketing has evolved way beyond the hedonistic days of only having to have a website and maybe just maybe paying for some advertising space on a search engine before the customers came to the door. With each passing year more and …

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