How To Calculate Your Conversion Rate


This article covers factors to consider when looking to establish what your conversion rate is. It can be a single number but in order to track progress and increase your conversion rate, you'll have to go more granular than just one number to get the best results. 

Conversion Rate Optimisation - by Shane

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Conversion Rate Optimisation (CRO) Tips for 2019


So we here at Converted have given you a bit of an idea about Conversion Rate Optimisation (CRO for short) in our first article ‘What is CRO?’ In this our next article we will dive straight into some common CRO issues and then our tips for improving the conversion rates of your website in 2017...

Conversion Rate Optimisation - by Cathal Saunders

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Conversion Rate Optimisation Tips – What is CRO?


What does CRO mean in marketing?  Let me say it right off the bat; At Converted we consider ourselves Conversion Rate Optimisation (hereafter referred to as CRO for short) professionals, first and foremost we are a CRO agency even though we supply several separate services such as PPC management, SEO and Web Design. We have worked...

Conversion Rate Optimisation - by Shane

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What is Google Tag Manager?


Ever since October 2012 when the first iteration of Google’s Tag Manager was launched, people have slowly been waking up to the potential benefits of using this fantastic tool. We will go into correct implementation and ‘how to’ guides for some of the most common tracking set ups through Tag Manager in future blog posts,...

Conversion Rate OptimisationDigital Marketing - by Cathal Saunders

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AdWords Launches Offline Sales Tracking


AdWords has launched a much needed tool today with the roll out of AdWords Conversion Import. There has been no easily accessible way for account owners to measure and optimise when sales or leads happen offline via the telephone. One solution has been paid for telephone tracking and we’ve offered this as a service for...

Conversion Rate Optimisation - by Shane

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Landing Page Study – Thread


Today we take a look at a landing page which we think rocks, it’s for a clothing service called Thread. The elements on page work awesomely to convert visitors into free sign ups: 1) Logo – Nice simple logo taking up minimal space but highly visible 2) FREE – Always a good word to include...

Conversion Rate OptimisationCreative News - by Shane

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Think Past The Visitor – PPC Management


With PPC management it’s all to easy to get caught up into concentrating solely on the visitor and trying to get them to site. We focus on the keywords, negatives, adcopy, geotargeting, landing page, etc. but once there it’s the mindset in PPC management that it’s the merchant’s problem/chance to convert the user to a...

Conversion Rate Optimisation - by Shane

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