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Conversion Rate Optimisation
Conversion Rate OptimisationCreative NewsDigital Marketing

5 Proven Strategies for Targeting the Right People With your Facebook Ads

If you’re here, you are most likely looking to set up a brand-new Facebook campaign or are looking for ways to improve your current campaign by optimising your Facebook audience targeting. Well, you’ve come to the right place! This blog will take you through the most important aspects of Facebook audience targeting and how to make sure you’ve got this nailed.
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Introduction to Behavioural Economics: What It Is and Why It Matters

This is a complete beginner’s guide to behavioural economics. Here, you will learn exactly why behavioural economics matter and how you can capitalise on cognitive biases in your marketing. Topics in this guide include: So, if this sounds good, keep reading to learn all about behavioural economics. Chapter 1: What is behavioural economics? Well, it’s […]
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7 Reasons Why Your Meta Title & Meta Description Aren’t Showing in Google

When it comes to SEO, professionals know that meta titles and descriptions have very little impact on your ranking. However, they can massively influence click-through rate on a SERPS (Search Engine Results Page). Click-through rate can have a significant impact on rankings of a website.  So there is nothing more frustrating than optimising these shop […]
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White Hat Link Building: What It Is and How to Do It

In today’s guide, we’ll show you exactly what white hat linking building is. You’ll learn why white hat SEO is so important for websites trying to appear in Google Search Results.  And you’ll discover 7 tried and tested white hat SEO link-building strategies to boost your website traffic in 2023. Let’s get into it! Definition: […]
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How CRO can help your Digital Marketing – A Guide

We originally wrote a smaller piece for the amazing guys at Digital Elite Hub entitled 5 ways a CRO mindset can improve your digital marketing. We enjoyed writing it so much we decided to incorporate the lessons we shared within that piece and expand on them on an ongoing basis (when any of us get […]
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How Images Can Boost Conversion Rates and Persuade Your Customers

People love images: over 300 million photos are uploaded to the internet every day. But that doesn’t mean all images are created equally, or there isn’t a subtle art to choosing the right ones.   The psychology of images is complex and fascinating, and understanding it will help you drive more conversions and create more persuasive […]
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How To Calculate Your Conversion Rate

This article covers factors to consider when looking to establish what your conversion rate is. It can be a single number but in order to track progress and increase your conversion rate, you'll have to go more granular than just one number to get the best results. 
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