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Tracking & Attribution

Data! Data! Data! I can’t make bricks without clay! - Sir Arthur Conan Doyle

Before optimisation comes investigation

Converted are experienced at implementing tracking & attribution solutions, to give your business the level of insight you need to succeed.

Get in touch and let us know more about your requirements.

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137% Increase in annual organic traffic

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Big Warehouse Sale

400% Increase in physical premises

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Dr Newmans Clinic

7 Yrs of consecutive revenue growth

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112% Revenue increase in two months

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Devoted Pet Foods

98% Increase in conversion rate

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London Travel Clinic

29% Increase in annual sales

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Revival Beds

What we can include with this service


Working with you to correctly implement everything from GTM to Enhanced E-commerce.

Online to Offline

Close the attribution loop with offline to online tracking.


Understand the impact of your marketing activity and how they all work together.

Offline & Online Tracking & Attribution – the fundamental building blocks for the performance improvement of a business.

Converted have worked with global industry leaders on tracking implementation and data investigation. Understanding the role each part of your online and offline activity is key to finding optimisation opportunities for your business.

This could mean:

  • making the most of enhanced ecommerce reporting.
  • creating custom reporting that gets you the relevant insight at your fingertips.
  • implementing call tracking solutions
  • developing closed loop attribution between offline and online activity.

Converted are a digital partner who can help you understand and implement a tracking and attribution solution that will help you grow and optimise.



Paul Tyler


“Converted have provided us with the epitome of partnership. They are an essential extension of our
in-house team and proactively serve up ideas and solutions as well as achieving great results.”

John Bancroft MBE


“Excellent service, great quality, and quantity of sales. I am absolutely delighted with the improvements that Converted have made to the quantity and quality of sales leads generated by the pay per click marketing that they have been doing for us.”

Christina Adamopoulou

Cognita Schools

“Converted have been managing our PPC and SEO activity at Cognita Schools for the past couple of years. They are a knowledgeable, hard-working team who will go over and above their responsibility as an agency and try to help with broader marketing issues as well.”

Adrian Leary

Revival Beds

“We have been with Converted for our PPC activity since the beginning of 2013 and it has been a very positive step for the business. Our account manager is very knowledgeable and always pushing to make changes/improvements whenever possible.”

Jamie Pierce

London Travel Clinic

“The team at Converted provide great support, crucial insights and excellent delivery across search, paid and web development. Their expertise in the digital space combined with a deep understanding of our customers continues to deliver excellent results for our business.”

Zak Edwards


“Best PPC agency I have ever worked with! From the onset, the attitude of Converted has been first class and the staff is always more than willing to ‘go the extra mile’ to get the job done! Our PPC campaign has grown tremendously in terms of ROI.”

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