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User Research

Understand your audience. Optimise their experience.

How well do you really know your customers?

Independent user research, SEO profiling, social media profiling and competitor research. We use the latest technologies to give you the right insights.

Want to find out more about your customers?

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137% Increase in annual organic traffic

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Big Warehouse Sale

400% Increase in physical premises

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Dr Newmans Clinic

7 Yrs of consecutive revenue growth

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112% Revenue increase in two months

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Devoted Pet Foods

98% Increase in conversion rate

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London Travel Clinic

29% Increase in annual sales

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Revival Beds

What we can include with this service

Digital Research

Heatmapping, surveys and more.

Offline Research

Focus groups, interviews and mystery shopping.


Taking our findings and building logical narratives and actionable insight.

User research is becoming ever more important in the highly competitive digital space.

Understanding who your audience is, what resonates with them and how they interact with your brand or your competitors across different technologies and mediums can give you significant opportunities for improvement and optimisation.

Converted have proven methodology that allows us to use data and investigation to paint a picture of who your users are, what they think, what they want and how they engage with your business & industry.

Here are examples of the kind of user research we are asked to deliver.

User Profiling – Do you have the right user stories? Do you know who your users are? Are you sure? Get a true picture of your different demographics with user profiling.

Digital User Research – Find out how your customers interact with your brand digitally. How do they perceive it and where are there opportunities to engage with them more? Optimising digital through user-centric data is a key area of growth and Conversion Optimisation

SEO Profiling – Do you need to understand what your competitors are doing? What their SEO strategy is and how they target users? Search term, link, content and technological profiling with a view to improving organic traffic performance.

Social Media Profiling – How do you get in front of the right audience for your product or services? Move beyond traditional demographics, by answering questions like: What are their hobbies, where are they at in life? Audience profiling, segmentation, social interactions patterns and more.

So what are you waiting for? Get deeper insights on your customers.

Paul Tyler


“Converted have provided us with the epitome of partnership. They are an essential extension of our
in-house team and proactively serve up ideas and solutions as well as achieving great results.”

John Bancroft MBE


“Excellent service, great quality, and quantity of sales. I am absolutely delighted with the improvements that Converted have made to the quantity and quality of sales leads generated by the pay per click marketing that they have been doing for us.”

Christina Adamopoulou

Cognita Schools

“Converted have been managing our PPC and SEO activity at Cognita Schools for the past couple of years. They are a knowledgeable, hard-working team who will go over and above their responsibility as an agency and try to help with broader marketing issues as well.”

Adrian Leary

Revival Beds

“We have been with Converted for our PPC activity since the beginning of 2013 and it has been a very positive step for the business. Our account manager is very knowledgeable and always pushing to make changes/improvements whenever possible.”

Jamie Pierce

London Travel Clinic

“The team at Converted provide great support, crucial insights and excellent delivery across search, paid and web development. Their expertise in the digital space combined with a deep understanding of our customers continues to deliver excellent results for our business.”

Zak Edwards


“Best PPC agency I have ever worked with! From the onset, the attitude of Converted has been first class and the staff is always more than willing to ‘go the extra mile’ to get the job done! Our PPC campaign has grown tremendously in terms of ROI.”

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