User research is becoming ever more important in the highly competitive digital space.
Understanding who your audience is, what resonates with them and how they interact with your brand or your competitors across different technologies and mediums can give you significant opportunities for improvement and optimisation.
Converted have proven methodology that allows us to use data and investigation to paint a picture of who your users are, what they think, what they want and how they engage with your business & industry.
Here are examples of the kind of user research we are asked to deliver.
User Profiling – Do you have the right user stories? Do you know who your users are? Are you sure? Get a true picture of your different demographics with user profiling.
Digital User Research – Find out how your customers interact with your brand digitally. How do they perceive it and where are there opportunities to engage with them more? Optimising digital through user-centric data is a key area of growth and Conversion Optimisation
SEO Profiling – Do you need to understand what your competitors are doing? What their SEO strategy is and how they target users? Search term, link, content and technological profiling with a view to improving organic traffic performance.
Social Media Profiling – How do you get in front of the right audience for your product or services? Move beyond traditional demographics, by answering questions like: What are their hobbies, where are they at in life? Audience profiling, segmentation, social interactions patterns and more.
So what are you waiting for? Get deeper insights on your customers.