User Research

Understand your audience. Optimise their experience.

How well do you know your customers?

Converted can work with you to provide meaningful insight and actionable data, about the people who matter most to your business.

What we can include with this service

Digital Research

Heatmapping, surveys and more.

Offline Research

Focus groups, interviews and mystery shopping.

Analysis

Taking our findings and building logical narratives and actionable insight.

User research is becoming ever more important in the highly competitive digital space.Understanding who your audience is, what resonates with them and how they interact with your brand across different technologies and mediums can give you opportunities for optimisation, leading to better results for you and your customers.

Converted have proven methodology that allows us to use data and investigation to paint a picture of who your users are, what they think, what they want and how they engage with your business. This understanding and insight then allows us to give practical solutions to help optimise for your target market and improve performance metrics. Here are just some of the ways our user research has helped our clients.

Revenue growth
Sales figures
Retention levels
Sales performance
Conversion rates.
Engagement metrics.
Friction points
Value propositions
Product ranges

…and much more.

We use a variety of tools at our disposal to help with our customer investigations. To find out more on this and our other services contact Converted today.

Paul Tyler

Ecclesiastical

“Converted have provided us with the epitome of partnership. They are an essential extension of our
in-house team and proactively serve up ideas and solutions as well as achieving great results.”

John Bancroft MBE

Badgemaster

“Excellent service, great quality, and quantity of sales. I am absolutely delighted with the improvements that Converted have made to the quantity and quality of sales leads generated by the pay per click marketing that they have been doing for us.”

Christina Adamopoulou

Cognita Schools

“Converted have been managing our PPC and SEO activity at Cognita Schools for the past couple of years. They are a knowledgeable, hard-working team who will go over and above their responsibility as an agency and try to help with broader marketing issues as well.”

Adrian Leary

Revival Beds

“We have been with Converted for our PPC activity since the beginning of 2013 and it has been a very positive step for the business. Our account manager is very knowledgeable and always pushing to make changes/improvements whenever possible.”

Jamie Pierce

London Travel Clinic

“The team at Converted provide great support, crucial insights and excellent delivery across search, paid and web development. Their expertise in the digital space combined with a deep understanding of our customers continues to deliver excellent results for our business.”

Zak Edwards

PrezzyBox

“Best PPC agency I have ever worked with! From the onset, the attitude of Converted has been first class and the staff is always more than willing to ‘go the extra mile’ to get the job done! Our PPC campaign has grown tremendously in terms of ROI.”

Contact Converted

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