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UX/UI Research & Design

Convert more through better user experiences.

Optimising your user journeys through deep insight and clever ideas.

We work with you to craft a visual experience that delivers brand identity, customer engagement and ultimately the desired results.

Every web design project we undertake is bespoke and created from a UXD (User Experience Design) perspective. Careful planning goes into the experiences of a user, before the first wireframe is created.

Customers return to us because of the results. They also know that when we start a project we always deliver on time and in budget

Get in touch and let us know more about your requirements.

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137% Increase in annual organic traffic

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Big Warehouse Sale

400% Increase in physical premises

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Dr Newmans Clinic

7 Yrs of consecutive revenue growth

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112% Revenue increase in two months

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Devoted Pet Foods

98% Increase in conversion rate

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London Travel Clinic

29% Increase in annual sales

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Revival Beds

What we can include with this service


Getting under the bonnet with customer focus groups, user testing & more.

Content Evaluation

It isn’t always about how it looks or works, but often what it says.

Iterative Approach

Research, deliver, measure and optimise.

UX has become an integral part of digital success. The end user must be the focus of all design and marketing activity. Converted have a track record of working with clients on understanding and improving their UX across all digital collateral.

What is UX?

UX (User Experience) or Digital UX is how your target audience and end users interact with your digital assets. How they navigate through these assets. How they perceive them. What information they take on board or just as importantly, what they do not. How easy it is to find answers and to get to the desired action. All these things play a part in the User Experience.

Why is UX important?

User experience can affect everything from how a brand is perceived, to what information a user absorbs, to how your website performs and converts. UX is about understanding what your customers or ‘users’ want to or need to know and making it as easy and intuitive as possible in its delivery of that information.  

How does Converted help with UX?

Converted will look at everything from site performance, navigation, content and usability studies to help your business optimise your website for your users. We can provide recommendations as well as implementation of change, managing the whole process, including reporting of the final impact on results.

Paul Tyler


“Converted have provided us with the epitome of partnership. They are an essential extension of our
in-house team and proactively serve up ideas and solutions as well as achieving great results.”

John Bancroft MBE


“Excellent service, great quality, and quantity of sales. I am absolutely delighted with the improvements that Converted have made to the quantity and quality of sales leads generated by the pay per click marketing that they have been doing for us.”

Christina Adamopoulou

Cognita Schools

“Converted have been managing our PPC and SEO activity at Cognita Schools for the past couple of years. They are a knowledgeable, hard-working team who will go over and above their responsibility as an agency and try to help with broader marketing issues as well.”

Adrian Leary

Revival Beds

“We have been with Converted for our PPC activity since the beginning of 2013 and it has been a very positive step for the business. Our account manager is very knowledgeable and always pushing to make changes/improvements whenever possible.”

Jamie Pierce

London Travel Clinic

“The team at Converted provide great support, crucial insights and excellent delivery across search, paid and web development. Their expertise in the digital space combined with a deep understanding of our customers continues to deliver excellent results for our business.”

Zak Edwards


“Best PPC agency I have ever worked with! From the onset, the attitude of Converted has been first class and the staff is always more than willing to ‘go the extra mile’ to get the job done! Our PPC campaign has grown tremendously in terms of ROI.”

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