UX has become an integral part of digital success. The end user must be the focus of all design and marketing activity. Converted have a track record of working with clients on understanding and improving their UX across all digital collateral.
What is UX?
UX (User Experience) or Digital UX is how your target audience and end users interact with your digital assets. How they navigate through these assets. How they perceive them. What information they take on board or just as importantly, what they do not. How easy it is to find answers and to get to the desired action. All these things play a part in the User Experience.
Why is UX important?
User experience can affect everything from how a brand is perceived, to what information a user absorbs, to how your website performs and converts. UX is about understanding what your customers or ‘users’ want to or need to know and making it as easy and intuitive as possible in its delivery of that information.
How does Converted help with UX?
Converted will look at everything from site performance, navigation, content and usability studies to help your business optimise your website for your users. We can provide recommendations as well as implementation of change, managing the whole process, including reporting of the final impact on results.