We don’t normally have time to enter awards, but when do we must do something right. 100% record of making the final few or winning. Here’s another, this time for the work we do as aCRO agency.
While we’ll not go into too much detail on this post. The shortlisted entry focuses on our work with a property company, where we managed to turn a good performance into awesome performance. Allowing the client to cut back on over 30% of their marketing budget and still see an increase in lead volume. Add in some major data analysis and lead prioritisation work and we delivered record performance that consistently grows.
Anyways here’s the award. We might not win, but we’ll still have a beer to celebrate a job well done.
Cathal Saunders is Operations Director at Converted. Since 2011 he has worked out why websites don’t turn visitors into customers, and then fixed it, for more than 300 clients across paid ads, conversion rate optimisation and SEO.
He created the Conversion Periodic Table, the 25-element framework the team uses to find where a funnel leaks and test whether the fix worked. More recently he built Converted’s processes and framework for AI visibility, getting brands found and cited by AI search tools, then trained the team that delivers it. That work covers technical SEO, AI prompt tracking, EEAT content and digital PR.
He has held talks on all things performance marketing over the years, including for a global group of private schools, multiple brand events and in February 2022 he spoke on conversion rate optimisation for e-commerce at the Department for International Trade’s Exporting for Growth event, where Google also presented. Local councils have brought him in to run one-to-one workshops and webinars for businesses in their area.
He holds the full set of Google Ads certifications, renewed every year, and is CXL qualified. He wrote Converted’s winning entries for the Experimentation Elite Awards (back when they were the Conversion Elite Awards), the Biddable Media Awards and The Drum Search Awards, and its entry as a finalist in the Google Partners Awards Europe.
After 16 years in this industry, very little surprises him. He remains optimistic anyway, which he admits is certainly not based on historic and statistically significant evidence and data.
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