Your Good Work Converted In To Exciting Possibility.

Driving new engagement opportunities with expert charity ppc (pay per click).

How many charity organisations around the world do amazing work, yet struggle to a wider audience? Maybe you’re looking to keep interested parties well informed. Or  trying to raise awareness regarding a specific issue or campaign? Maybe you’re just looking to drive new donations to help fund the next set of charitable initiatives? Whatever the need for new outreach for your website, PPC for charities can help.

Pay per click marketing is a fast and effective way to achieve digital goals. It allows among other things – real time data, fast strategic decision making and transparent performance metrics. Paid search marketing has fast become a major focus for charities and their digital marketing.  In addition to the normal benefits of PPC, some search engines offer additional support to charities such as the Google Non-Profit Grant. You can find this through the Google Adwords paid search platform.

Converted are acknowledged by Google as being a non-profits featured provider. This means Google recognise Converted as an advertising agency that can provide a charity with the right level of support and charity pay per click expertise. In addition to this we are also a Google Premier Partner agency with specialisations across all major biddable media. We have experience of applying for and managing the Google Non-Profit Grant campaigns as well as successful applications for the Google Grant Pro.

So if you represent a charity and would like support or advice on using Adwords to raise awareness of your charity then feel free to contact us today.

How we work with charities

  • We will provide support for obtaining the Google non-profits grant. We understand the terms and conditions of a charity working on the major search engines and we provide this knowledge as part of our service.
  • Converted will create and implement a paid search strategy once we understand the organisation and its aims. This is with no setting up fees to the charity.
  • We offer the charity direct contact with an Account Team.
  • All this is offered with a reduced monthly fee as part of Converted’s commitment to charities.

How about a case study… Or three?

Latest PPC For Charities Articles

In this article we’ll discuss what ‘crawl budget’ is, whether you need to act on it and our recommendations to make sure your site has full visibility on search engines.

This article covers factors to consider when looking to establish what your conversion rate is. It can be a single number but in order to track progress and increase your conversion rate, you’ll have to go more granular than just one number to get the best results. 

In this article, we provide you with 5 ways in which you can improve the conversion rate on your eCommerce website, by reviewing and enhancing your product pages. We’ll give you examples and explain some of the theory behind out 5 tips. Maybe you’re doing them all? Maybe you’re not. Why not have a look. 

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