There are many benefits to choosing pay per click as a digital marketing channel and in today’s online world it is even more important as part of an omni-channel marketing approach. But for those just starting out in PPC, here are some of the benefits of this particular channel.
You can control who you appear to, when you appear to them, what messages they see and where on your website they go to. This level of control allows you to find your perfect customers then tailor a message and experience.
Paid search often happens in real time so you can get data on the day’s performance and immediate insight. Unlike other marketing channels that need to be built up before seeing the real successes or analytical insight, PPC generates data from day one. You can appear on page one of a search engines SERPS (search engine results pages) the same day you go live with a PPC campaign. Therefore as a route to market PPC is often a popular first choice.
Provided you have the appropriate tracking set up to support your ppc activity then you can have complete transparency unlike other marketing channels. You can see exactly how much you have invested. What data that has generated and what ROI, Conversions, Performance that has generated.
This level of visibility for your ROI and performance is another reason any digital marketing strategy should include PPC in its thoughts.
There is no such thing as a one size fits all in PPC. You can have two websites offering the exact same products to the exact same customers and you can get two completely different sets of performance results.
With the amount of options available to you through pay per click, be it remarketing, search, display, RLSA’s, scheduling, geographic targeting and more, each pay per click campaign can be as unique as you and your products.