We’re a social media agency that believes in being social.
Social media gives you a platform to reach your customers. So, why not work with a #socialmediamarketingagency to take advantage of this and give your businesses a voice!
Let us ask you a question.
What does your social media say about you?
With the introduction of social media platforms, businesses have an opportunity to engage with their customers, and target specified audiences like never before. But for all the complexities surrounding social media marketing, it’s about being interesting and relevant to the right people. It’s about presenting your business in the light in which you want people to see you. It’s simply about putting the social in social media.
Between Facebook, Instagram, Twitter, and LinkedIn there are subtle differences in each social platforms user behaviours. Understanding this means you can adapt your strategy, how you target and utilise these platforms. Done right, social media can generate unique opportunities for your business. You can use social media to ensure you have a consistent brand messaging, increase business awareness and customer interaction and engagement, as well as ultimately improve your ROI performance.
When looking at social media for business, there are four core things to consider:
- Who is your audience?
- How do they perceive you?
- How do you communicate?
- Where can it be optimised? (hint: this is our job).
So, how do we approach your social media marketing?
As an experienced social media agency, we work with you to understand the goals of your social strategy; clearly defining what the conversion is, and what the conversion means to you.
Before we unleash your brand on the social world, it’s important to analyse all your social assets as part of a thorough social media audit. Our creative and social team will work with you to ensure that there is a consistent, high-quality experience throughout your social channels.
We’ll then work alongside your business to understand your target audience and how best to engage them. To do this, we will create the social personas of your audience and investigate how they navigate social platforms. By analysing these social persona’s and understanding their social media habits, we can be sure that your social content is reaching the right places. Ultimately, we will work together to understand exactly how we want the customer to feel when interacting with your social assets.
With our team of content writers, social media experts and strategists we will roll out a well-executed social media marketing campaign for your business. As your social media campaigns evolve, we will use the insight gained to refine and improve the strategy, connect with influencers and help convert your social media assets to customer engagement.
Each month Converted will provide you with thorough reporting on all the relevant social media data and insight.
So, don’t be anti-social, get in touch!