Don’t take pot luck.
Optimise your TV Advertising campaigns around your target market.
Converted are proud to be a Sky TV AdSmart partner. Using this platform we can help you design and deliver a TV advertising campaign that will put you in front of your ideal customer base and all for a fraction of the cost of traditional TV Advertising budgets.
What is Sky AdSmart?
Historically TV Advertising as a marketing channel has felt out of reach for many companies here in the UK.
Sky AdSmart is the revolutionary new approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.
There are thousands of combinations to choose from when selecting the audience that sees your ad. Households can be selected based on factors such as age, location, life style or even if they have a cat! The data is derived from a combination of Sky’s own customer data and information from consumer profiler experts such as Experian.
By allowing advertisers to cherry-pick their audiences the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.
With Sky AdSmarts unique profiling and data segmentation options Converted are able to craft laser targeted TV Advertising campaigns that put you in front of your customers. This is done at a fraction of the cost of historic TV advertising. In addition we are able to provide key insight and feedback as to the performance of your campaign.
Is Sky AdSmart right for you?
If any of the below sounds like you then Sky AdSmart could be the answer:
- You want to use the most effective form of advertising to grow your business.
- You want to speak directly to your relevant audience.
- You want to restrict your advertising to a specific region, city or even postcode area.
- You want to increase sales and/or brand awareness.
- You want to stand out against competitors.
- You want your brands to be seen in a premium/talked about environment.
- You only want to pay when your ad is seen, rather than just a few seconds.
While Sky AdSmart means your ad is shown to your chosen audience when they are watching TV, no matter what time of day or programme, we know it’s good to know the sort of TV shows your ad might be shown on. Below is the list of channels that are currently ‘AdSmartable’
Why Choose Converted For Sky AdSmart?
There are many benefits for choosing to work with Converted for your Sky AdSmart TV advertising campaigns. Our experience in leveraging the thousands of segmentation options available to you. Our cost-effective approach to delivery. Or even the confidence you will enjoy knowing your project is being delivered by experienced hands from concept to completion.
To find out more about the benefits of choosing a Sky AdSmart partner like Converted, then speak to one of our consultants.