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Digital Marketing Resource Centre

Digital marketing tips. CRO tests. Our musings & more.

Get Your Website Ready for Semantic Search


The world of search engines and search marketing is in a (rather large) state of flux right now. New algorithms like Hummingbird and RankBrain have taken machine learning, AI and natural language processing and applied it to search results. The result? Something known as “semantic search.” Semantic search is method by which search engines deliver […]

Creative News • Digital Marketing - By Aaron

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Google Partner Awards Finalist


Converted are shortlisted for the 2017 Google Premier Partner Awards That’s right! Converted are proud to be shortlisted for an award by none other than Google themselves! Each year Google the worlds largest search engine runs a competition just for Google Premier Partners. This competition is run world wide with premier partners from the following […]

Digital Marketing • Team - By cathal

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Google AdWords Expanded Text Ads Get Second Description Field


Google as recently as 2016 made a huge change to how AdWords marketers write ad copy for Google Adwords search campaigns, with the introduction of expanded text ads. This took away from the old 25 character headline and 35 characters for a description line one and two as seen below. Instead replaced it with an […]

Digital Marketing • PPC Management - By cathal

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Conversion Rate Optimisation (CRO) Tips for 2017


So we here at Converted have given you a bit of an idea about Conversion Rate Optimisation (CRO for short) in our first article ‘What is CRO?’ In this our next article we will dive straight into some common CRO issues and then our tips for improving the conversion rates of your website in 2017. […]

Conversion Rate Optimisation - By cathal

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