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The world of search engines and search marketing is in a (rather large) state of flux right now. New algorithms like Hummingbird and RankBrain have taken machine learning, AI and natural language processing and applied it to search results. The result? Something known as “semantic search.” Semantic search is method by which search engines deliver...

Converted are shortlisted for the 2017 Google Premier Partner Awards That’s right! Converted are proud to be shortlisted for an award by none other than Google themselves! Each year Google the worlds largest search engine runs a competition just for Google Premier Partners. This competition is run world wide with premier partners from the following...

Google as recently as 2016 made a huge change to how AdWords marketers write ad copy for Google Adwords search campaigns, with the introduction of expanded text ads. This took away from the old 25 character headline and 35 characters for a description line one and two as seen below. Instead replaced it with an…

So we here at Converted have given you a bit of an idea about Conversion Rate Optimisation (CRO for short) in our first article ‘What is CRO?’ In this our next article we will dive straight into some common CRO issues and then our tips for improving the conversion rates of your website in 2017...

After the success and positive feedback of our article ppc tips for 2016, Converted have got together some of our in-house pay per click specialists over a cup of tea (Yorkshire Tea if you were wondering). We picked their brains on what the hot topics for paid search this year are, what are our latest best...
2016 was an interesting year in terms of changes rolled out and the direction search engine marketing took. Accelerated Mobile Pages (AMP) were launched in February, the take up by some has paid dividends, although many haven’t even reacted yet, and some aren’t suitable, but for those who are embracing it the cached Google hosted...
We are happy to announce that the Converted team have won a digital impact award for work carried out on London Travel Clinic, we’ve been an award winning agency for many moons but we feel that they loose their fizz after a while so it’s good to grab a couple per year to show we are...
What does CRO mean in marketing?  Let me say it right off the bat; At Converted we consider ourselves Conversion Rate Optimisation (hereafter referred to as CRO for short) professionals, first and foremost we are a CRO agency even though we supply several separate services such as PPC management, SEO and Web Design. We have worked...
If you work in, or take a keen interest in, digital marketing and all things SERPS, then you will have most likely heard about Google’s ‘Mobile First’ core ranking algorithmic update. The explanation for this update can be found on this November 4th 2016 article on the Google Webmasters blog. https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html As mobile device searches...
So PPC Vs SEO VS Social Media. Not sure where to start? Let’s see if we can help! If you’re a new start-up, or a company that has always relied on traditional marketing channels for business, then creating your first digital strategy can be one of the hardest things to do, especially if you are...
Google often hosts exclusive invite-only events for a select few of its Google Partner agencies. As we have Premier Google Partner status, we are invited to a few of the more exclusive events, annually. Two of our PPC Directors attended the recent Google Partner Retail Excellence event. The event provided insights, tips and tricks for...
The Converted team are happy to announce that we have been elevated from the status of ‘Google Partner’ to that of the more esteemed; Google Premier Partner! Any PPC Management Agency that achieves the normal partner status has done well to gain that status, they’ve demonstrated a level of knowledge and proficiency that sets them...