Starting out with conversion optimisation? This article will take you through the framework of optimising your website for conversions and some of our top tips.
In this article we'll discuss what 'crawl budget' is, whether you need to act on it and our recommendations to make sure your site has full visibility on search engines.
This article covers factors to consider when looking to establish what your conversion rate is. It can be a single number but in order to track progress and increase your conversion rate, you'll have to go more granular than just one number to get the best results.Ā
In this article, we provide you with 5 ways in which you can improve the conversion rate on your eCommerce website, by reviewing and enhancing your product pages. We'll give you examples and explain some of the theory behind out 5 tips. Maybe you're doing them all? Maybe you're not. Why not have a look.Ā
The world of search engines and search marketing is in a (rather large) state of flux right now. New algorithms like Hummingbird and RankBrain have taken machine learning, AI and natural language processing and applied it to search results. The result? Something known as āsemantic search.ā Semantic search is method by which search engines deliver...
Converted are shortlisted for the 2017 Google Premier Partner Awards Thatās right! Converted are proud to be shortlisted for an award by none other than Google themselves! Each year Google the worlds largest search engine runs a competition just for Google Premier Partners. This competition is run world wide with premier partners from the following...
Google as recently as 2016 made a huge change to how AdWords marketers write ad copy for Google Adwords search campaigns, with the introduction of expanded text ads. This took away from the old 25 character headline and 35 characters for a description line one and two as seen below. Instead replaced it with anā¦