Find Out More

Close

Category: Creative News

Get Your Website Ready for Semantic Search


The world of search engines and search marketing is in a (rather large) state of flux right now. New algorithms like Hummingbird and RankBrain have taken machine learning, AI and natural language processing and applied it to search results. The result? Something known as “semantic search.” Semantic search is method by which search engines deliver […]

Creative News • Digital Marketing - By Aaron

View

Camelot’s new national lottery rebrand, Genius or Misfire?


The last time Camelot rebranded the National Lottery here in the UK it was 2002 and at a cost of approximately 82 million pounds. In the 13 years since, the imagery and colours of our nation’s favourite games of chance (that everyone we know never wins on!) have not really altered. This has now all […]

Creative News - By shane

View

Google Certified Shop – What You Need To Know


*Google Certified Shop now ceases to exist* The competition online is getting more fierce by the day. New companies are springing up and existing ones are getting more and savvier about how to get seen online. With every search result a customer is subjected to double figure options of companies they can choose from in […]

Creative News • Digital Marketing - By shane

View

Make 3 New Year’s resolutions for your business online.


The world of digital marketing has evolved way beyond the hedonistic days of only having to have a website and maybe just maybe paying for some advertising space on a search engine before the customers came to the door. With each passing year more and more competitors enter the market. Technology evolves to meet the […]

Conversion Rate Optimisation • Creative News • Digital Marketing - By Cathal Saunders

View

Landing Page Case Study – Bellroy Wallets


Our recent landing page case study on Thread.com (read here) was well received so we thought that we would do another one. One that came to our attention (thanks to Simon our senior ppc account manager) recently was Bellroy Wallets which is a clean, well laid out site, their concept is to “slim your wallet” and […]

Conversion Rate Optimisation • Creative News - By shane

View

Landing Page Study – Thread


Today we take a look at a landing page which we think rocks, it’s for a clothing service called Thread. The elements on page work awesomely to convert visitors into free sign ups :   1) Logo – Nice simple logo taking up minimal space but highly visible 2) FREE – Always a good word […]

Conversion Rate Optimisation • Creative News - By shane

View

Selling Via Your Story – Build Trust & Rapport Etc.


On the landing page optimisation and website design side of our business we constantly get approached to do work for existing and potential customers and one thing that we notice is people expecting to make a sale instantly on their websites, they expect that a user will land, see the item that they want and […]

Conversion Rate Optimisation • Creative News - By shane

View

Badging – Persuade Users To Buy


Badging is a way to draw attention to a product or service on your page, essentially you highlight the product or service against others on the page or for a reason that it stands out by putting a badge or graphic next to it to draw the user and promote the price, feature or benefit. […]

Conversion Rate Optimisation • Creative News - By shane

View

Call To Action – Tell Them What To Do


In Conversion Optimisation we try to think about how users interact with a site, what they are looking for and what design, elements and text will help persuade them to do a desired action. The Call To Action (CTA) is one area that is often overlooked, we still see sites that have big buttons that […]

Conversion Rate Optimisation • Creative News - By shane

View

Reduce Friction – Boost Conversions


In online marketing when you ask people to do something more of them will do that desired action if it’s easy and quick to do and they trust you. One big innovation came years ago when merchants started to save your details so you didn’t have to refill them each time you wanted to purchase, […]

Conversion Rate Optimisation • Creative News - By shane

View