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Category: PPC Management

Google AdWords Expanded Text Ads Get Second Description Field


Google as recently as 2016 made a huge change to how AdWords marketers write ad copy for Google Adwords search campaigns, with the introduction of expanded text ads. This took away from the old 25 character headline and 35 characters for a description line one and two as seen below. Instead replaced it with an […]

Digital Marketing • PPC Management - By Cathal Saunders

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PPC Tips 2018


After the success and positive feedback of our article ppc tips for 2016, Converted have got together some of our in-house pay per click specialists over a cup of tea (Yorkshire Tea if you were wondering). We picked their brains on what the hot topics for paid search this year are, what are our latest best […]

Digital Marketing • PPC Management - By Cathal Saunders

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Google’s ‘Mobile First’ Algorithm Update – Is It Affecting AdWords Quality Scores?


If you work in, or take a keen interest in, digital marketing and all things SERPS, then you will have most likely heard about Google’s ‘Mobile First’ core ranking algorithmic update. The explanation for this update can be found on this November 4th 2016 article on the Google Webmasters blog. https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html As mobile device searches […]

Digital Marketing • PPC Management - By shane

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PPC VS SEO VS Social Media – Which is right for you?


So PPC Vs SEO VS Social Media. Not sure where to start? Let’s see if we can help! If you’re a new start-up, or a company that has always relied on traditional marketing channels for business, then creating your first digital strategy can be one of the hardest things to do, especially if you are […]

Digital Marketing • PPC Management - By Lewis

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Google Partner Retail Excellence Event: Insights for Online Retailers


Google often hosts exclusive invite-only events for a select few of its Google Partner agencies. As we have recently been elevated to Premier Google Partner status, we are now being invited to a few more exclusive events annually. Two of our PPC Directors attended the recent Google Partner Retail Excellence event. The event provided insights, […]

Digital Marketing • PPC Management - By shane

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Converted – Google Premier Partner


The Converted team are happy to announce that we have been elevated from the status of ‘Google Partner’ to that of the more esteemed; Google Premier Partner! Any PPC Management Agency that achieves the normal partner status has done well to gain that status, they’ve demonstrated a level of knowledge and proficiency that sets them […]

PPC Management • Team - By shane

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5 Tips: How to pass the Bing Ads Accredited Professional Certification


Are you interested in passing the Bing Ads accredited professional certification? Read through our top tips and test yourself using our example exam questions.

Digital Marketing • PPC Management - By Cathal Saunders

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What is Google Tag Manager?


Ever since October 2012 when the first iteration of Google’s Tag Manager was launched, people have slowly been waking up to the potential benefits of using this fantastic tool. We will go into correct implementation and ‘how to’ guides for some of the most common tracking set ups through Tag Manager in future blog posts, […]

Conversion Rate Optimisation • Digital Marketing • PPC Management - By Cathal Saunders

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Evolution of SERPS and its impact on SEO? 4 Adwords Ads in top positions.


How many times have you heard the words ‘SEO is dead!’? Yet here we are on the cusp of 2016 and search engine optimisation is still one of the most sought after services a digital marketing agency can offer. This is because we all know that organic search traffic is the life blood of most […]

Digital Marketing • PPC Management - By Cathal Saunders

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Top ten PPC tips for 2016.


2015 has seen big changes in the world of pay per click advertising. Google Adwords has introduced more new features, such as the worldwide roll out of the URL upgrade feature. The introduction of the CPA simulator, gmail marketing and even using your own email list to market through search. All will have impacted on […]

PPC Management - By Cathal Saunders

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