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PPC Agency

Your paid advertising can convert more. We will show you how.

Our methodology improves established paid ad campaigns across Google, Microsoft, Amazon and Social Media thanks to better use of technology, data and experimentation.

Paid Search

Ready to improve your PPC performance?

If you have established paid ad campaigns, we can help you address underperformance, account stagnation and find opportunities to increase profitability and scale.

We’re Converted – an award-winning Google Ads premier partner based in Sheffield & London. We use conversion optimisation principles, quantative & qualitative data, cutting-edge technology and in-house PPC specialists to drive paid advertising growth, both locally and internationally.

Established e-commerce brands can expect industry-leading results with the help of our PPC management. We have developed ROI/ROAS based campaigns at SKU level. Created, enhanced & experimented with shopping feeds across multiple marketplaces. As well as using paid to improve LTV, AOV and many more abbreviations!

For established lead generation businesses, we can help you optimise paid advertising towards the most important offline conversion actions, improve nurturing and post-click and post-action sequences. Reduce your cost per lead and increase lead quality today with the help of Converted.

So if you want someone to audit your paid strategy, implement and improve your PPC campaigns across Search, Shopping/Performance Max, Display, Video and Social, then get in touch and be Converted!

A trusted partner to the leading paid platforms

First 30 days completely free.

We are so confident you will see your PPC performance improve, we’ll even give you the first 30 days FREE to see for yourself. Request your free PPC audit now.

Every paid search account includes

Dedicated
Team

Bespoke Dashboard Reporting

Project Management System

Tech
Stack

Our Awards & Accreditations

Service Offering

Click through to get an idea of what you can expect with our conversion focused PPC Management.

Build Macro & Micro Goals
Pixel Review & Implementation
GTM & GA4
Tracking Audits
All search, shopping and social platforms
Funnel building & retargeting
Specialists at existing campaign optimisation
Asset creation
Quickly create and deploy feeds across multiple marketplaces
Feed optimisation & experimentation
Enhanced custom labels and data segmentation
Dedicated channel specialists
Centralised data from all channels
Dashboards for real time reporting
Direct access to your team

WE HAVE WORKED WITH

The Process

Our methodology allows us to analyse your business and investigate the different elements of its conversions.
We use this to find areas of improvement, focus and opportunity.

Converted analyse 25 base elements of a conversion, examples include:

Qu

Quantitative
& Qualitative

St


Strategy

Co

Competitors
& Marketplace

Co

Qu

St

Case Studies

Examples of our work, experiments and results.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Brand new website and significant performance improvements for this fashionista.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

View all our case studies

PPC Frequently Asked Questions

  • PPC stands for pay-per-click. It is a form of internet marketing where advertisers pay each time their advert is clicked. In other words, PPC is a way of paying to get people to interact with your website.

    There are several channels businesses can use to run their PPC advertising campaigns on Google, including Search, Performance Max, Display, Shopping, Video, App, Discovery, and Smart Campaigns.

  • A PPC agency manages, monitors, and implements pay-per-click advertising campaigns to drive more revenue, leads, and traffic to a website.

    At Converted, we provide pay-per-click advertising across several media platforms, including Google, Facebook and LinkedIn – see our paid social advertising page for more details.

  • PPC agencies can help drive business growth by expertly managing and monitoring pay-per-click advertising campaigns to boost revenue, leads, and website traffic.

    Agencies can use their experience to intelligently test advertising strategies to find the most effective for your business. They can also help save you time by managing the account and reporting on the results.

  • PPC advertising delivers faster and more effective results than organic campaigns, generating twice as many visitors as SEO does. It’s also very cost-friendly as users only pay for each ad interaction rather than paying just for the placement of the ad.

    According to The Social Shepard, around 65% of people click an ad when making a purchase, with Google Ads known to deliver an 8:1 return on investment and a 4.40% average conversion rate.

  • At Converted, we charge a single fee for all paid advertising. That means you can advertise your business on Google Ads across several channels like Search, Performance Max, Display, Shopping, Video, App, Discovery, and Smart Campaigns all for one fee.

    We’ll manage, monitor, and implement ads, test effective strategies, and report on our findings all under this umbrella fee. Converted can even advertise across social media platforms like Facebook, Tiktok, and LinkedIn – all included in our paid ads fee.

  • Converted offers an industry leading pay per click (PPC) partnership program to help facilitate growth for other digital businesses and their clients. This is both on a referral basis and white label pay per click. We currently work with Design Agencies, branding agencies, Marketing Consultants and more, to offer their customer base industry leading paid search expertise, without the fixed costs.

    Here are some of the most common questions about our white label/partner digital marketing answered.

  • We have two offices ideally situated in the UK to provide excellent access to your PPC specialists. If you’re looking for a PPC Agency in London then our office is ideally located next to Kings Cross station and directly off St Pancras Underground lines.

    For those in the north of the UK we began life as a PPC Agency in Sheffield and therefore a large number of the core team can still be found here. Based in the Ocere building opposite Sheffield train station we have easy access to the Converted paid search team.

    So whether you’re company is in the heart of London, Sheffield or anywhere else in England, the Converted PPC team is ideally situated to provide PPC consultancy.

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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How to find us

The North

Acero
1 Concourse Way
Sheffield
S1 2BJ

 

hi@converted.co.uk
0800 228 9122

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