

Paid Search
Ready to improve your PPC performance?
If you have established paid ad campaigns, we can help you address underperformance, account stagnation and find opportunities to increase profitability and scale.
We’re Converted – an award-winning Google Ads premier partner based in Sheffield & London. We use conversion optimisation principles, quantative & qualitative data, cutting-edge technology and in-house PPC specialists to drive paid advertising growth, both locally and internationally.
Established e-commerce brands can expect industry-leading results with the help of our PPC management. We have developed ROI/ROAS based campaigns at SKU level. Created, enhanced & experimented with shopping feeds across multiple marketplaces. As well as using paid to improve LTV, AOV and many more abbreviations!
For established lead generation businesses, we can help you optimise paid advertising towards the most important offline conversion actions, improve nurturing and post-click and post-action sequences. Reduce your cost per lead and increase lead quality today with the help of Converted.
So if you want someone to audit your paid strategy, implement and improve your PPC campaigns across Search, Shopping/Performance Max, Display, Video and Social, then get in touch and be Converted!
A trusted partner to the leading paid platforms





First 30 days completely free.
We are so confident you will see your PPC performance improve, we’ll even give you the first 30 days FREE to see for yourself. Request your free PPC audit now.
Every paid search account includes
Dedicated
Team
Bespoke Dashboard Reporting
Project Management System
Tech
Stack
Our Awards & Accreditations








Service Offering
Click through to get an idea of what you can expect with our conversion focused PPC Management.
WE HAVE WORKED WITH















The Process
Our methodology allows us to analyse your business and investigate the different elements of a its conversions.
We use this to find areas of improvement, focus and opportunity.
Converted analyse 25 base elements of a conversion, examples include:
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Quantitative
& Qualitative
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Strategy
Co
Competitors
& Marketplace
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St
Case Studies
Examples of our work, experiments and results.
Frequently asked questions
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PPC stands for pay-per-click. It is a form of internet marketing where advertisers pay each time their advert is clicked. In other words, PPC is a way of paying to get people to interact with your website.
There are several channels businesses can use to run their PPC advertising campaigns on Google, including Search, Performance Max, Display, Shopping, Video, App, Discovery, and Smart Campaigns.
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A PPC agency manages, monitors, and implements pay-per-click advertising campaigns to drive more revenue, leads, and traffic to a website.
At Converted, we provide pay-per-click advertising across several media platforms, including Google, Facebook and LinkedIn – see our paid social advertising page for more details.
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PPC agencies can help drive business growth by expertly managing and monitoring pay-per-click advertising campaigns to boost revenue, leads, and website traffic.
Agencies can use their experience to intelligently test advertising strategies to find the most effective for your business. They can also help save you time by managing the account and reporting on the results.
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PPC advertising delivers faster and more effective results than organic campaigns, generating twice as many visitors as SEO does. It’s also very cost-friendly as users only pay for each ad interaction rather than paying just for the placement of the ad.
According to The Social Shepard, around 65% of people click an ad when making a purchase, with Google Ads known to deliver an 8:1 return on investment and a 4.40% average conversion rate.
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At Converted, we charge a single fee for all paid advertising. That means you can advertise your business on Google Ads across several channels like Search, Performance Max, Display, Shopping, Video, App, Discovery, and Smart Campaigns all for one fee.
We’ll manage, monitor, and implement ads, test effective strategies, and report on our findings all under this umbrella fee. Converted can even advertise across social media platforms like Facebook, Tiktok, and LinkedIn – all included in our paid ads fee.
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Converted offers an industry leading pay per click (PPC) partnership program to help facilitate growth for other digital businesses and their clients. This is both on a referral basis and white label pay per click. We currently work with Design Agencies, branding agencies, Marketing Consultants and more, to offer their customer base industry leading paid search expertise, without the fixed costs.
Here are some of the most common questions about our white label/partner digital marketing answered.
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We have two offices ideally situated in the UK to provide excellent access to your PPC specialists. If you’re looking for a PPC Agency in London then our office is ideally located next to Kings Cross station and directly off St Pancras Underground lines.
For those in the north of the UK we began life as a PPC Agency in Sheffield and therefore a large number of the core team can still be found here. Based in the Ocere building opposite Sheffield train station we have easy access to the Converted paid search team.
So whether you’re company is in the heart of London, Sheffield or anywhere else in England, the Converted PPC team is ideally situated to provide PPC consultancy.