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Badgemaster

A first for the industry. Record online revenue for the client.

Who?

Founded by John Bancroft MBE, they are the UK’s leading professional badge manufacturer. Providing identification and corporate badges to some of the largest brands in the world.

Why?

Badgemaster a long standing client of Converted wanted to upgrade their existing WordPress website to become e-commerce. No problem. Easy peasy lemon….wait what now?

Yep, they also had a vision for a website that would allow users to have complete creative freedom to design whatever badge they wanted, but it would still be able to go directly into production without the need for the internal teams to manually alter the badge design to fit production specifications.

They also wanted a more custom experience for their VIP customers and integrate it all with internal teams and processes. 

The lemon was no longer easy, peasy, or squeezy. But we love this kind of challenge.

What?

Due to the sheer complexity and scope of the project, we immediately recommended a Magento solution. Converted worked alongside Badgemaster production and design teams to understand the requirements for their products. We then set about creating an industry-first design system that allowed them to add new products while keeping the production requirements and user freedom in place.

We then integrated with back end systems and Sage payment & accounting solution and created a completely bespoke Magento extension for insert software

Finally, we created a custom back end portal experience for VIP customers, each of whom has their own idiosyncrasies.

Phew!

Winning

68%

Improvement in conversion rate

16%

Increase in average basket value

242%

Increase in revenue YoY

Case Studies

Just some of our activity, results and experiments.

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Brand new website and significant performance improvements for this fashionista.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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How to find us

The North

Acero
1 Concourse Way
Sheffield
S1 2BJ

 

hi@converted.co.uk
0800 228 9122

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