Founded by John Bancroft MBE, they are the UK’s leading professional badge manufacturer. Providing identification and corporate badges to some of the largest brands in the world.
Badgemaster a long standing client of Converted wanted to upgrade their existing WordPress website to become e-commerce. No problem. Easy peasy lemon….wait what now?
Yep, they also had a vision for a website that would allow users to have complete creative freedom to design whatever badge they wanted, but it would still be able to go directly into production without the need for the internal teams to manually alter the badge design to fit production specifications.
They also wanted a more custom experience for their VIP customers and integrate it all with internal teams and processes.
The lemon was no longer easy, peasy, or squeezy. But we love this kind of challenge.
Due to the sheer complexity and scope of the project, we immediately recommended a Magento solution. Converted worked alongside Badgemaster production and design teams to understand the requirements for their products. We then set about creating an industry-first design system that allowed them to add new products while keeping the production requirements and user freedom in place.
We then integrated with back end systems and Sage payment & accounting solution and created a completely bespoke Magento extension for insert software
Finally, we created a custom back end portal experience for VIP customers, each of whom has their own idiosyncrasies.
improvement in conversion rate
increase in average basket value
increase in revenue YoY
Just some of our activity, results and experiments.
CRO research and testing leads to big wins for this B2B manufacturer.
Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.
Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.
Most importantly: They deliver results.
I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.
Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!
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