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Discover your marketing performance issues.

Birkdale

The UK’s number one fencing equipment manufacturer, who distributes and sells to multiple customer personas – including chain stores, local stockists, tradesmen, contractors and DIY enthusiasts.

Who?

The UK’s number one fencing equipment manufacturer, who distributes and sells on multiple levels, including chain and local stockists, tradesmen and DIY enthusiasts.

Why?

They approached Converted to help manage 2021 activity and drive better growth through digital optimisation.

There were a number of targets including:

  • Increasing trained installers (who then become product advocates and resellers).
  • Increase consumer awareness of the product to drive sales through stockists.
  • Deliver growth of key product lines to achieve stretching targets.
  • Drive awareness and growth in key geographic areas.

What?

Converted had to break out each persona and create a marketing strategy for each, analysing their habits, buying motivations and identifying how we could reach and engage them.

This included a blend of search, shopping, display, video, social and retargeting across multiple platforms.

While we can’t reveal all we did, we can say geo-targeted awareness campaigns, retargeting campaigns and a funnel approach to certain user personas was involved, as well as a restructure of paid advertising campaigns.

Winning

6845

increase in
trained installers

150%

increase in stockists and installers in historically low penetration areas.

215%

increase in key goal conversions YoY

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Brand new website and significant performance improvements for this fashionista.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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How to find us

The North

Acero
1 Concourse Way
Sheffield
S1 2BJ

 

hi@converted.co.uk
0800 228 9122

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