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82%

INCREASE IN CONVERSIONS

-67%

DECREASE IN PAID AD CPA

+200%

IMPROVEMENT IN CONVERSION RATE

Born Free Foundation

Helping to protect endangered animals by converting more awareness into action.

Charity | Attract | PPC | SEO

Why?

Having fallen behind with annual targets for the charity across several KPIs, Converted was engaged to help improve awareness and drive more traffic to action.

What?

Step one was to overhaul tracking across the analytics and ad platforms. The accuracy of decision-making data was crucial. We then helped Born Free understand the landscape of their organic traffic, competitors, and opportunities. We addressed technical SEO issues. Re-focused the territories advertised in. We then created a funnel and multi-touch strategy based on audience segmentation, with better use of the Google Grant at the heart of it. Supplemented with, among other things, a clear paid social campaign.

Results

+82%

INCREASE IN CONVERSIONS

-67%

DECREASE IN PAID AD CPA

+200%

IMPROVEMENT IN CONVERSION RATE

Specialisms
Attract
PPC
SEO
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RSBC
RSBC
Charity | Attract | PPC
Pay Per Week
Pay Per Week
B2C | Lead Generation | Attract | Convert | CRO | PPC | SEO

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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How to find us

The North

Acero
1 Concourse Way
Sheffield
S1 2BJ

 

hi@converted.co.uk
0800 228 9122

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