Born Free Foundation are an amazing charity that helps raise awareness and protect endangered animals across the globe.
Having fallen behind with annual targets for the charity Converted were engaged to help improve awareness and drive more traffic to action.
Step one was to overhaul tracking across the analytics and ad platforms. We then helped Born Free understand the landscape of their organic traffic, competitors and opportunities. We addressed technical SEO issues. Re-focused the territories advertised in. We then created a funnel and multi-touch strategy based on audience segmentation, with better use of the Google Grant at the heart of it. Supplemented with among other things paid social.
increase in conversions
decrease in paid ad CPA
improvement in conversion rate
Just some of our activity, results and experiments.
CRO research and testing leads to big wins for this B2B manufacturer.
Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.
Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.
Most importantly: They deliver results.
I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.
Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!
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