Born Free Foundation

Helping to protect endangered animals by converting more awareness into action.

Conversion Rate Optimisation, Creative News, Digital Marketing

Who?

Born Free Foundation is an amazing charity that helps raise awareness and protects endangered animals across the globe.

Why?

Having fallen behind with annual targets for the charity across several KPIs, Converted was engaged to help improve awareness and drive more traffic to action.

What?

Step one was to overhaul tracking across the analytics and ad platforms. The accuracy of decision-making data was crucial. We then helped Born Free understand the landscape of their organic traffic, competitors, and opportunities. We addressed technical SEO issues. Re-focused the territories advertised in. We then created a funnel and multi-touch strategy based on audience segmentation, with better use of the Google Grant at the heart of it. Supplemented with, among other things, a clear paid social campaign.

Winning

82%

increase in conversions

67%

decrease in paid ad CPA

206%

improvement in conversion rate

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Design & Development Digital Marketing

Brand new website and significant performance improvements for this fashionista.

Design & Development

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian