Born Free Foundation
Helping to protect endangered animals by converting more awareness into action.


Who?
Born Free Foundation are an amazing charity that helps raise awareness and protect endangered animals across the globe.
Why?
Having fallen behind with annual targets for the charity Converted were engaged to help improve awareness and drive more traffic to action.


What?
Step one was to overhaul tracking across the analytics and ad platforms. We then helped Born Free understand the landscape of their organic traffic, competitors and opportunities. We addressed technical SEO issues. Re-focused the territories advertised in. We then created a funnel and multi-touch strategy based on audience segmentation, with better use of the Google Grant at the heart of it. Supplemented with among other things paid social.
Winning
82%
increase in conversions
67%
decrease in paid ad CPA
206%
improvement in conversion rate
Case Studies
Just some of our activity, results and experiments.