British Fine Foods

Finding new ways to revenue to record levels & a new website that paid for itself!

Conversion Rate Optimisation, Creative News, Digital Marketing

Who?

British Fine Foods is one of the leading suppliers of artisan and independent food and hampers through their ecommerce, subscription and corporate channels.

Why?

Having worked with Converted for a number of years the owners of the business wanted to grow the online revenue and support their new business objective of targeting corporate clients. Having worked with modest budgets historically they challenged us to provide returns if they increased investment and allowed us to address ongoing issues we had flagged.

What?

Converted identified the old legacy Drupal website had limitations and ongoing issues that prevented a good user experience or optimal performance in both SEO and Google shopping (Pmax).

We redesigned the customer buying journey and experience on the website and created a new corporate section of the website. We also enhanced and modified the client feed, to increase product coverage and allow better product segmentation and bidding rules for their paid campaigns.

Winning

Weeks (until the website paid for itself)

251%

increase in conversion value

77%

increase in conversions

56%

reduction in paid advertising CPA

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Design & Development Digital Marketing

Brand new website and significant performance improvements for this fashionista.

Design & Development

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian