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British Fine Foods

Finding new ways to deliver record revenue levels & a new website that paid for itself!

British Fine Foods Banner
British Fine Foods Picnic Spread

Who?

British Fine Foods is one of the leading suppliers of artisan and independent food and hampers through their ecommerce, subscription and corporate channels.

Why?

Having worked with Converted for a number of years the owners of the business wanted to grow the online revenue and support their new business objective of targeting corporate clients. Having worked with modest budgets historically they challenged us to provide returns if they increased investment and allowed us to address ongoing issues we had flagged.

British Fine Foods Pies
British Fine Foods Picnic Spread

What?

Converted identified the old legacy Drupal website had limitations and ongoing issues that prevented a good user experience or optimal performance in both SEO and Google shopping (Pmax). 

We redesigned the customer buying journey and experience on the website and created a new corporate section of the website. We also enhanced and modified the client feed, to increase product coverage and allow better product segmentation and bidding rules for their paid campaigns.

Winning

6

Weeks (until the website paid for itself)

251%

increase in conversion value

77%

increase in conversions

56%

reduction in paid advertising CPA

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Brand new website and significant performance improvements for this fashionista.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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How to find us

The North

Acero
1 Concourse Way
Sheffield
S1 2BJ

 

hi@converted.co.uk
0800 228 9122

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