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Ricoh

Office equipment giant gets multi-national tracking & research programme that trigger change

Who?

Ricoh. With over 1.4 million B2B customers globally. They are, among other things, an office solutions, infrastructure, IT and commercial printing powerhouse. If you haven’t heard of them, they’re kind of a big deal. 

Why?

This multi-billion £ global entity wanted expert help in tracking and understanding key business intelligence across their multiple customer types and website portals, throughout Europe. This information would form the basis of future development cycles and strategy for the regional Op Co’s. Allowing for data-driven UX development and business

What?

It all started with the spec. We spent multiple sessions with the team talking about what they wanted to get out of reporting and how those actions would be implemented. As with all these things, it evolved as we went along. This project due to its scale, required a custom tracking installation, using (in part) GTM. Then we put our collective Converted noggins to analysing and feeding back the insights we uncovered.

Winning

For the first time, Ricoh was able to use accurate data and new business intelligence from across Europe, that helped change and shape their approach to servicing their clients, their internal works flows & future strategy. For the better…obviously.

20%

Increase in UK conversion rate

54%

Increase in
transactions

83%

Increase
in revenue

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Brand new website and significant performance improvements for this fashionista.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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The North

Acero
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Sheffield
S1 2BJ

 

hi@converted.co.uk
0800 228 9122

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