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20%

Increase in UK conversion rate

54%

Increase in transactions

83%

Increase in revenue

Ricoh

Office equipment giant gets multi-national tracking & research programme that trigger change

B2B | Ecommerce | Convert | CRO

Who?

Ricoh. With over 1.4 million B2B customers globally. They are, among other things, an office solutions, infrastructure, IT and commercial printing powerhouse. If you haven’t heard of them, they’re kind of a big deal. 

Why?

This multi-billion £ global entity wanted expert help in tracking and understanding key business intelligence across their multiple customer types and website portals, throughout Europe. This information would form the basis of future development cycles and strategy for the regional Op Co’s. Allowing for data-driven UX development and business

What?

It all started with the spec. We spent multiple sessions with the team talking about what they wanted to get out of reporting and how those actions would be implemented. As with all these things, it evolved as we went along. This project due to its scale, required a custom tracking installation, using (in part) GTM. Then we put our collective Converted noggins to analysing and feeding back the insights we uncovered.

Results

20%

Increase in UK conversion rate

54%

Increase in transactions

83%

Increase in revenue

Specialisms
Convert
CRO
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5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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