Lowa

A German footwear company specialising in hiking, mountaineering and walking shoes.

Conversion Rate Optimisation, Creative News, Digital Marketing

Who?

German footwear giant wants a partner to help grow in the ultra-competitive UK market space. Growth was to be achieved both directly through their website while maintaining and improving sales through stockists – meaning this client needed to tread carefully (da dum dum tss).

Why?

They had achieved some growth in the last 12 months through brand-related searches but wanted to rapidly increase performance in the UK market.

Selling through the likes of Cotswold outdoor, Regatta & Go Outdoors, they wanted to protect and enhance stockist sales while also increasing D2C sales.

What?

Stage one was to conduct a Conversion Optimisation Data & UX Audit for the client to understand:

The user audience and personas.
The existing data.
The current UX & UI across the digital landscape.
Marketing opportunities.

Based on these findings we implemented a strategy of:

Social awareness (upper funnel) activity based on identified persona segments.
Search & shopping campaigns (lower funnel) activity. This required bidding logic to allow distribution partners to still get maximum exposure, yet allow for LOWA to achieve sales at highly competitive CPA figures.
Retargeting based on interaction with the website & audience segment data.
Website improvements
Improving the client’s data integrity.

Winning

201%

increase in annual
revenue first year
with Converted

168%

YoY improvement
in traffic Q1
of year 2

331%

YoY improvement in transactions in Q1
of year 2

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Design & Development Digital Marketing

Brand new website and significant performance improvements for this fashionista.

Design & Development

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian