RSBC

Smashing targets and helping drive a new digital presence for this worthy children’s charity.

Conversion Rate Optimisation, Creative News, Digital Marketing

Who?

The RSBC or Royal Society for Blind Children are a non-profit organisation that helps children and their families cope with the effects of visual impairments.

Why?

RSBC had the Google Non-profit grant, however they internally did not feel like they were making a difference with it. Additionally they had plans for drastically increasing their online presence through marketing of their activities, information and stories.

Girl reading braille with help from a teacher.

What?

We conducted a PPC audit and worked with them on a grant and paid advertising strategy to support their objectives for the year. We were initially given a target for new donations for the quarter which was then further broken down into monthly targets.

Winning

Days to deliver month 1 donation target

15%

below the ambitious CPA target

25%

growth in new users to the website

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Design & Development Digital Marketing

Brand new website and significant performance improvements for this fashionista.

Design & Development

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian