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SEO Agency

Attract more organic traffic that actually converts.

A stable and scientific approach to growing your SEO performance using the 4 pillars of SEO.

Getting ahead is about outperforming the competition in the four pillars of good SEO.


User Experience

Engaging Content

Industry Authority

Search Engine Optimisation

Organic traffic that does not convert, achieves very little.

That’s why we focus on your primary conversion metrics when it comes to attracting organic traffic to your website. 

Using CRO principles, we take an experimentation-led approach to make change across the 4 pillars of good SEO. These pillars are original, audience driven content, great technical performance, engaging user experiences and sector authority. 

As an award-winning SEO agency located in London and Sheffield, we can help audit you and your competitors to create an understanding of the marketplace and a road map for organic growth. We can provide technical and core web vital improvements. Help build authority and improve backlink profiles. Research and create original, compelling content and distribute it. Support website migrations and much more. 

We’ve helped hundreds of other established lead-generation and e-commerce websites attract and convert more organic customers. Get in touch and be Converted!

Our Awards & Accreditations

The Process

Our methodology allows us to analyse your business and investigate the different elements of its conversions.
We use this to find areas of improvement, focus and opportunity.

Converted analyse 25 base elements of a conversion, examples include:


& Qualitative




& Marketplace





Service Offering

Click through to get an idea of what you can expect from our SEO service.

Audit for Macro & Micro Goals
Pixel Review & Implementation
Analytics Review & Event Tracking
GTM implementation and development
One place for all marketing reports
Centralised data from all channels
Customer reports built
Dashboards for real time reporting
Dedicated channel specialists
Project management system
Cyclical roadmaps of work
Direct contact with your team

Case Studies

Examples of our work, experiments and results.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Brand new website and significant performance improvements for this fashionista.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

View all our case studies

SEO Frequently Asked Questions

  • SEO, otherwise known as Search Engine Optimisation, is the process of improving a website to increase its visibility on search engines like Google and Microsoft Bing.

    When users search for information, products, or services, SEO increases the chance of your website appearing during these searches, helping to boost the number of visitors to your website.

    For example, let’s say you’re an e-commerce website selling personalised t-shirts. A well-optimised and highly authoritative site in this niche will likely appear high in the search results when a user types in “personalised t-shirts.”

    There are four main types of SEO that all contribute to the likelihood of a website being visible in the search results. They are content/on-site SEO, technical SEO, authority/off-site SEO, and user experience.

  • SEO is important as it increases the visibility of your website to users searching for products or information in your business niche. An increase in visibility means more clicks and traffic to your website, resulting in a higher chance of converting visitors into customers.

    While you can use PPC advertising to drive website traffic, SEO means you don’t have to directly pay for your leads. Instead, users will organically arrive on your website. Outside of this, SEO is also great for PR, as it can build trust and credibility in your business by appearing high on search results.

  • An SEO agency helps optimise your website to improve visibility on search engine results pages (SERPS). This increased visibility results in more clicks and traffic to your website, enhancing the chance of your visitors converting into customers or leads.

    At Converted, we specialise in what we call the four pillars of SEO; content, technical, authority, and user experience. In practice, we:

    • Write and optimise content around keywords to improve visibility on Google
    • Use software to review and suggest fixes for complex technical issues
    • Utilise our experience to monitor and review user experience and suggest improvements
    • Build website authority by using tried and tested link-building techniques and strategies.

    Alongside this, we’re on hand to answer any SEO questions, advise on the best course of action for strategies you want to implement, and provide in-depth reports and analysis to improve your insight into customer behaviour and how they are searching for your products and services.

  • Technical SEO is the process of optimising the functionality of a website to help search engines effectively crawl and index pages, improving organic search rankings and visibility.

    In practical terms, technical SEO can make a website run faster, and be easier to navigate and crawl by search engines through proper internal linking practices. Technical SEO can also ensure your website is secure and fully functional with no broken links or pages, enhancing user experience alongside search engine rankings.

  • Converted charge a single fee to encompass all aspects of SEO. For a single monthly charge, we will optimise content, review and suggest fixes for technical issues, and build authority to your website – all leading to increased visibility on search engines and a higher chance of conversions and lead generation.

    We’ll also conduct in-depth competitor and keyword research to see opportunities, implement regular checks to see if your website is being crawled effectively, and provide regular reporting and analysis so you know how your customers are behaving and what you can do to capitalise on this.

  • At Converted, one of our most popular services is ecommerce SEO. But what exactly is it?

    Ecommerce SEO is the process of tuning your online store to best match Google’s requirements to increase visibility on Google Search and attract more customers.

    We do this in a variety of ways, including optimising content, improving the technical performance of your website, building authority in your niche, and enhancing a user’s experience.

    If you need an award-winning ecommerce SEO agency, follow the link to learn more about what we do.

    Alternatively, if you want to learn more about getting a free audit, check out our guide on ecommerce SEO audits for more information.

5.0 Rating


Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.


Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.


Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.


Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
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How to find us

The North

1 Concourse Way
S1 2BJ
0800 228 9122

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