Attract more organic traffic that actually converts.

SEO, otherwise known as Search Engine Optimisation, is the process of improving a website to increase its visibility on search engines like Google and Microsoft Bing.

When users search for information, products, or services, SEO increases the chance of your website appearing during these searches, helping to boost the number of visitors to your website.

For example, let’s say you’re an e-commerce website selling personalised t-shirts. A well-optimised and highly authoritative site in this niche will likely appear high in the search results when a user types in “personalised t-shirts.”

There are four main types of SEO that all contribute to the likelihood of a website being visible in the search results. They are content/on-site SEO, technical SEO, authority/off-site SEO, and user experience.

SEO is important as it increases the visibility of your website to users searching for products or information in your business niche. An increase in visibility means more clicks and traffic to your website, resulting in a higher chance of converting visitors into customers.

While you can use PPC advertising to drive website traffic, SEO means you don’t have to directly pay for your leads. Instead, users will organically arrive on your website. Outside of this, SEO is also great for PR, as it can build trust and credibility in your business by appearing high on search results.

An SEO agency helps optimise your website to improve visibility on search engine results pages (SERPS). This increased visibility results in more clicks and traffic to your website, enhancing the chance of your visitors converting into customers or leads.

At Converted, we specialise in what we call the four pillars of SEO; content, technical, authority, and user experience. In practice, we:

• Write and optimise content around keywords to improve visibility on Google
• Use software to review and suggest fixes for complex technical issues
• Utilise our experience to monitor and review user experience and suggest improvements
• Build website authority by using tried and tested link-building techniques and strategies.

Alongside this, we’re on hand to answer any SEO questions, advise on the best course of action for strategies you want to implement, and provide in-depth reports and analysis to improve your insight into customer behaviour and how they are searching for your products and services.

Technical SEO is the process of optimising the functionality of a website to help search engines effectively crawl and index pages, improving organic search rankings and visibility.

In practical terms, technical SEO can make a website run faster, and be easier to navigate and crawl by search engines through proper internal linking practices. Technical SEO can also ensure your website is secure and fully functional with no broken links or pages, enhancing user experience alongside search engine rankings.

Converted charge a single fee to encompass all aspects of SEO. For a single monthly charge, we will optimise content, review and suggest fixes for technical issues, and build authority to your website – all leading to increased visibility on search engines and a higher chance of conversions and lead generation.

We’ll also conduct in-depth competitor and keyword research to see opportunities, implement regular checks to see if your website is being crawled effectively, and provide regular reporting and analysis so you know how your customers are behaving and what you can do to capitalise on this.

At Converted, one of our most popular services is ecommerce SEO. But what exactly is it?

Ecommerce SEO is the process of tuning your online store to best match Google’s requirements to increase visibility on Google Search and attract more customers.

We do this in a variety of ways, including optimising content, improving the technical performance of your website, building authority in your niche, and enhancing a user’s experience.

If you need an award-winning ecommerce SEO agency, follow the link to learn more about what we do.

Alternatively, if you want to learn more about getting a free audit, check out our guide on ecommerce SEO audits for more information.