Home Leisure Direct is one of the UK’s leading suppliers of games room products.

They approached Converted to request help in turning round paid search under performance. As a marketing channel it was not working for them, severely hindering their ability to grow their digital revenues.

  • - PPC was not converting
  • - CPA was way above target
  • - They needed to deliver positive ROI
  • - They needed to devise a strategy for paid search growth
245%
Annual Growth
PPC Visitors

We agreed to a staged plan over a mid to long period of time.

After implementing the correct level of Adwords and Analytics tracking we worked with the client to understand the customer sales funnel and began the adwords account rebuild focusing on specific terms that were considered ‘closer to the point of purchase’ than others. We also focused on the products that were the most successful. By analysing day and device performance we were able to focus the limited early budget on the most profitable opportunities.

As the months and now years have progressed we have been able to grow the paid search marketing to include among other things – Their full product inventory, shopping campaigns, remarketing, RLSA’s, Video advertising and more!

400%
PPC Remarketing
ROAS
245%
Annual Growth
PPC Visitors
400%
PPC Remarketing
ROAS
79%
Increase Annual
PPC Revenue

OTHER
SUCCESSES

Prezzy Box
PPC Conversion
104%
Increased Volume Annually
London Travel Clinic
Annual Increase
47%
In Total Traffic
Home Leisure Direct
Click Through Rate
60%
Increased
Exclusive Memorabilia
Annual Increase
176%
ROI
Dr Newman Clinic
PPC Lead Volume
52%
Annual Increase
Revival Beds
Annual Sales
29%
Increase
A2B Transfer
Sales
166%
Increase
Free Racing Tips
Growth
200%
Month on Month

CORE
SERVICES

Digital
Marketing
  • PPC
  • SEO
  • Social Media
  • TV
Design &
Creative
  • Web Design
  • Branding
  • Landing Pages
  • Email Marketing
Conversion
Optimisation
  • UX
  • Multivariate Testing
  • Data Analysis
  • Development

Speak to us.

We craft results that exceed expectations and find performance where others fail.

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