Home Leisure Direct was Andy’s dream. A games room supplier, with a focus on pool tables and snooker tables. Now they are the UK’s largest games room equipment provider. Did we help achieve this? Yes. Yes, we did. 


As a married couple starting the journey Andy and his partner were struggling to make digital work for them. They needed to find a positive revenue stream. Having worked with other agencies, who couldn’t get it to work, they chose Converted to help them.


Simple really. We used Google BETA’s, our own methodology and whole heap of clever testing, that left us feeling rather pleased with ourselves. We focused on lower funnel activity initially, with shopping and search being the backbone. This allowed us to move into different channels, ensuring the strategic focus remained consistent. Conversions, conversions, conversions!


From a relative new start to the market leader inside five years, and we helped them by delivering growth, and record results, every single year of that journey. More products, a shiny new showroom and much more.  

What was the biggest win? Being able to play pinball on client visits. 

Here are some numbers:



Growth in traffic in one year


ROAS for retargeting


Growth in annual PPC revenue

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