Home Leisure Direct

Helping create the UK’s number one, games room retailer.

Conversion Rate Optimisation, Creative News, Digital Marketing

Who?

Home Leisure Direct was Andy’s dream. A games room supplier, with a focus on pool tables and snooker tables. Now they are the UK’s largest games room equipment provider. Did we help achieve this? Yes. Yes, we did.

Why?

As a married couple starting the journey Andy and his partner were struggling to make digital work for them. They needed to find a positive revenue stream. Having worked with other agencies, who couldn’t get it to work, they chose Converted to help them.

What?

Simple really. We used Google BETA’s, our own methodology and whole heap of clever testing, that left us feeling rather pleased with ourselves. We focused on lower funnel activity initially, with shopping and search being the backbone. This allowed us to move into different channels, ensuring the strategic focus remained consistent. Conversions, conversions, conversions!

Winning

From a relative new start to the market leader inside five years, and we helped them by delivering growth, and record results, every single year of that journey.
More products, a shiny new showroom and much more.

What was the biggest win? Being able to play pinball on client visits.

245%

Growth in traffic
in one year

400%

ROAS for
retargeting

79%

Growth in annual
PPC revenue

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Design & Development Digital Marketing

Brand new website and significant performance improvements for this fashionista.

Design & Development

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian