Our Team
Who Are We?
Meet the conversion-focused performance agency
Starting out as the brainchild of the first person in the world to get the Google Ads Pro certification we began life in 2011 focused on pure traffic generation for clients. We soon realised that getting the right people to a business was one thing. Getting them to convert was a skill-set in and of itself. That began our decade long relationship with purchase behaviour, data utilisation and conversion-focused design. Now we help people drive traffic and get it to convert better than before. Below are just some of the team that can help you do just that!
Our Awards & Accreditations
Leadership Team
Shane
Managing Director
The Managing Director and driving force behind the Converted culture. A serial buyer of software and domains. He was the first person to pass the Google Ads Pro exam globally, in ye olde days, when this was all but fields.
Cathal
Operations Director
As Operations Director, Cathal is responsible for delivering success for you and Converted. Yes, he has a weird name (it’s Celtic, and pronounced like alcohol without the ‘al’). Has created more digital strategies and helped grow more companies than he’s heard pronunciations of his name, which is a lot.
James
Creative Director
A Creative Director whose mantra is ‘Looks good, but does it convert?’ The only things he loves more than obscure and questionable noughties dance hits are conversion rate optimisation and design trends. Responsible for all things creative and development focused here at Converted.
Katie
Project Manager
Coming to Converted from deepest darkest Bedford, Katie is as fluent in Swedish as she is in Paid Advertising, SEO & CRO. As a Project Manager she will help ensure your projects run as smooth as her secret agent dad (our allegations are yet to be proven).
Symphony
Head of Development
Don’t let her American accent fool you. Symphony has been building high-converting websites here in the UK since way before ‘Murica’ became a meme. Amazing artist. Frequent gamer. Delivering sharp one-liners as often as she makes code her bitch.
Dan
SEO Lead
Dan, Dan the SEO man. From (non-AI) original content to technical improvements and website authority, he’ll help grow your traffic. Loves a good bit of online gaming and as a black belt in karate, doesn’t mind being referred to as ‘Daniel-San,’ wax on, wax off.
Saini
SEO
SEO Manager by day, queen nerd by appointment. Brings a healthy dose of Finnish ‘sisu’ to SEO, helping websites climb rankings faster than a party fleeing a poorly planned DnD encounter. Believes that SEO and embroidery require roughly the same amount of patience, precision, and swearing.
Peter
Paid Search
A PPC Specialist who has oodles of experience in ecommerce, lead generation and charity clients. A natural lumberjack thanks to his excessive hair and preternatural axe throwing abilities. In the event of a zombie apocalypse (or PPC underperformance) he is the person you want in your corner.
Charis
Paid Search
A PPC Account Manager with experience across major high street D2C brands, some of her PPC results deserve a standing ovation. Outside of optimising feeds and campaigns, she’s usually watching musicals, imagining herself in Les Misérables, or giving dogs far too much attention.
Cip
Developer
Cip (pronounced Ship) is an absolute wizard at API integrations and WordPress development. With over 20 years of experience in complex custom development, his wrestling name would have to be ‘Hardcore Dev.’
Karolina
CRO Specialist
A serious CRO professional for a semi-serious agency, Karolina has worked on experimentation across large-scale ecommerce and lead generation, to global telecoms brands. When she’s not analysing data she’s travelling Asia and pet sitting some pretty interesting wildlife.
Daniell
Paid Search
Working across hundreds of PPC accounts gives Daniell a wide understanding of what does and does not work in the worlds of paid social and search. When he’s not building high-converting paid funnels, he’s funnelling copious amounts of alcohol into his bloodstream.
Emma
Content Writer
A content writer with over 20 years of experience writing onsite content, PR, and original thought pieces. Very much a family person who thinks reading as much as you can should be a legal requirement.
Alex
Designer
Wider Converted Team
Dawn
Content Writer
Deep research Dawn as we call her (FYI, no one calls her that!), an amazing content writer who loves to really dig into the details of the content, whether that’s original research, customer understanding or differentiating you from the competition.
Shivam
Content Writer
Shivam, the man. The man to write for your e-commerce websites. Creating original product and category content, knowledge bases, or helpful FAQ’s, Shivam knows how to write for this industry and the customers to grow ecommerce SEO results.
Ralph
SEO
Ralph heads up our outreach team, working on making connections through digital PR to help build your website’s authority. The fact that Cathal’s dog’s name is also Ralph is purely coincidental.
Vlad
Tracking & Reporting
Straight from the Carpathian Mountains to Converted, we have Vlad the Impaler. Not of people, just good food, copious amounts of drink, and Google Big Query. Vlad is proficient in tracking, Big Query, and Looker Studio. Hates inaccurate data and loves digging out the nuggets of qualitative information that will help you convert more!
Rohit
Tracking
The head of our tracking team, Rohit works on tracking implementation for even the most challenging journeys. Whether its server-side tracking, cross-domain, custom data layers or the Google Tag Manager everyone knows and loves (no-one loves), then Rohit will help you get better quality data.
Case Studies
Examples of our work, experiments and results.
Brand new website and significant performance improvements for this fashionista.
A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.
Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.
Brand new website and significant performance improvements for this fashionista.
A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.
Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.
