Redmayne Smith

Improving the funnel approach to marketing for this property investment business to drive record results.

Conversion Rate Optimisation, Creative News, Digital Marketing

Who?

Redmayne Smith are a nationally recognised provider of property investment education and investment opportunities.

Why?

Redmayne had a multi-level approach to securing clients including gated content, webinars, training, enquiries and more. They were struggling to monitor and adapt to the data they were creating in their various paid advertising channels. SEO performance was stagnant and they were struggling to spend the full marketing budget profitably. Lead volume had been dropping and the new marketing manager wanted someone they knew had previously solved problems like this.

What?

We conducted a full SEO audit identifying a host of opportunities for niche rankings with high intent from their customers. We reviewed all current assets, audiences and targeting and through experimentation based on quantitative and qualitative data we were able to create a more clear and concise message we had proved to the client resonated more with their users. We split out targeting for webinars and lead magnets into more focused campaigning by platform and ran an audience segment-powered funnel marketing strategy.

Winning

Consecutive record webinar attendance numbers

1895%

increase in conversion value (Q2 2023) compared to Q2 2022.

38%

lower CPA per lead

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Design & Development Digital Marketing

Brand new website and significant performance improvements for this fashionista.

Design & Development

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian