Pay Per Week is one of the largest suppliers of flooring and furniture to the credit conscious members of the UK population.

Having worked with Converted on the website design it’s launch, the client had initially chosen another group agency they had worked with previously for the marketing implementation. Having been disappointed in the relationship, feeling they were investing more than was needed and appreciating our no bullsh*t approach, they challenged Converted to try and improve the above target performance they were already getting.

At Converted we start everything with an audit. We looked at the customer signup process and identified a new more relevant conversion event that was not properly tracked. Additionally, we saw areas of waste at a campaign and channel level when reviewing online to offline performance. 

We ran multiple experiments including lead forms across different platforms as well as ad copy and bid strategies. Refocused campaign budgets and identified the most receptive audiences.

We also used the clients first-party audience data to better retarget and identify new potential customers using lookalike lists.