The UK’s fastest growing private number plate provider. Swiftreg aimed to be industry disruptors and needed help converting more of the traffic they were getting.

They engaged Converted to help them get a picture for how they could improve core metrics around macro goals like basket value, conversion rate as well as micro goals such as successful number plate finds and increasing checkout volume’s.

Starting with our proprietary audit which analyses the 5 base elements of a conversion and the lighter elements that make these up.

This highlighted some gaps in data maturity and integrity, as well as opportunities across various stages of the buyer journey and personas.

The testing programme included changes to key messaging along the journey, changes to how users interacted with search function and checkout functions. Cross-selling of ancillary services through the journey – to name a few.