The UK’s number one fencing equipment manufacturer, who distributes and sells on multiple levels, including chain and local stockists, tradesmen and DIY enthusiasts.

They approached Converted to help manage 2021 activity and drive better growth through digital optimisation.

There were a number of targets including:

• Increasing trained installers (who then become product advocates and resellers).
• Increase consumer awareness of the product to drive sales through stockists.
• Deliver growth of key product lines to achieve stretching targets.
• Drive awareness and growth in key geographic areas.