Pay Per Week

Can Converted improve the performance delivered by a large syndicated agency in a champion challenger situation?. . . Converting is what we do!

Conversion Rate Optimisation, Creative News, Digital Marketing

Who?

Pay Per Week is one of the largest suppliers of flooring and furniture to the credit conscious members of the UK population.

Why?

Having worked with Converted on the initial website design and launch the client had chosen another agency they had worked with previously for the marketing implementation. Having been disappointed in the relationship and appreciating our no bullsh*t approach and feeling they were investing more than was necessary they challenged Converted to try and improve the above target performance they were already getting.

What?

Converted reviewed everything in terms of the customer process and identified a new more relevant conversion event that was not properly tracked. Additionally we saw areas of waste at a campaign and channel level when reviewing online to offline performance.

We ran multiple experiments including lead forms across different platforms as well as copy and bid strategies.

We also used first party audience data to better retarget and identify new potential customers.

Winning

52%

Decrease in ad spend

29%

increase in leads

77%

drop in CPA

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Design & Development Digital Marketing

Brand new website and significant performance improvements for this fashionista.

Design & Development

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian