Having fallen behind with annual targets for the charity across several KPIs, Converted was engaged to help improve awareness and drive more traffic to action.

Step one was to overhaul tracking across the analytics and ad platforms. The accuracy of decision-making data was crucial. We then helped Born Free understand the landscape of their organic traffic, competitors, and opportunities. We addressed technical SEO issues. Re-focused the territories advertised in. We then created a funnel and multi-touch strategy based on audience segmentation, with better use of the Google Grant at the heart of it. Supplemented with, among other things, a clear paid social campaign.