One of the UK’s largest independent jewellers and watch specialists, operating bricks and mortar premises plus an e-commerce presence.
They wanted an answer. Why revenue was declining year-on year and what they should do about it. We had less than 9 months to turn around a decline in annual performance.
We did a LOT of analysis. The answers were there. In this case, it was a traffic issue, and the marketing campaigns execution.
So we did some fairly granular stuff to the shopping campaigns, device targeting and remarketing (lots of ‘ings ‘ there.). We also did some technical SEO work and analysis, that secured some great wins. Finally throw in some Geo-specific activity, targeting footfall.
From under performance to a record year. Record revenue figures were achieved. Best Xmas ever. Best year ever. Boom.
Do you like stats? 40% increase in conversion rate. 70% increase in transactions. 72% increase in revenue.