Berry’s Jewellers

From gold plated to gold standard. Breaking records for this premium watch & jewellery supplier.

Conversion Rate Optimisation, Creative News, Digital Marketing

Who?

One of the UK’s largest independent jewellers and watch specialists, operating bricks and mortar premises plus an e-commerce presence.

Why?

They wanted an answer. Why was revenue declining year-on-year and what should they do about it? Then we had less than 9 months to turn around a decline in annual performance and deliver growth for the full calendar years performance, to achieve their ambitious goals.

What?

We did a LOT of analysis. The answers were there. In this case, it was a traffic issue and the marketing campaign execution.

So we did some fairly granular stuff to the shopping campaigns, device targeting and remarketing (lots of ‘ings ‘ there.). We also did some technical SEO work and analysis, that secured some great wins. Finally throw in some Geo-specific activity, targeting footfall.

Winning

From underperformance to a record year.
Record revenue figures were achieved. Best Xmas ever. Best year ever. Boom.

40%

Increase in
conversion rate

70%

Increase in
transactions

72%

Increase in
revenue

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Design & Development Digital Marketing

Brand new website and significant performance improvements for this fashionista.

Design & Development

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian