Who?

One of the UK’s largest independent jewellers and watch specialists, operating bricks and mortar premises plus an e-commerce presence.

Why?

They wanted an answer. Why was revenue was declining year-on-year and what should they do about it? Then we had less than 9 months to turn around a decline in annual performance and deliver growth for the full calendar years performance, to achieve their ambitious goals. 

What?

We did a LOT of analysis. The answers were there. In this case, it was a traffic issue and the marketing campaign execution.

So we did some fairly granular stuff to the shopping campaigns, device targeting and remarketing (lots of ‘ings ‘ there.). We also did some technical SEO work and analysis, that secured some great wins. Finally throw in some Geo-specific activity, targeting footfall.

Winning

From underperformance to a record year. Record revenue figures were achieved. Best Xmas ever. Best year ever. Boom.

Here are some numbers:

40%

Increase in conversion rate

70%

Increase in transactions

72%

Increase in revenue

Need to talk to someone?

Let’s chat!