EzeMattress is an award-winning mattress brand with a standout product and strong customer reviews—but their in-house SEO efforts weren’t delivering the growth they needed in a highly competitive market. With untapped potential across keyword targeting, category pages and missed technical opportunities on their Shopify site, they came to us for expert guidance to help take things to the next level.

We took a full-funnel approach to SEO. That meant rewriting and optimising the main hybrid mattress categories, uncovering new opportunities through in-depth keyword research, especially around memory foam and mattress-in-a-box terms. We also launched targeted blog content to capture upper-funnel users, including topics like “how long do hybrid mattresses last?”. Our team also ran link-building campaigns to strengthen domain authority, improved Shopify page speed performance, and even coded custom FAQ functionality to improve UX and support SEO. The result? A site that’s faster, stronger, and far more visible in search.