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Swift Reg

We swiftly registered some major performance improvements

Who?

The UK’s fastest growing private number plate provider. Swiftreg aimed to be industry disruptors and needed help converting more of the traffic they were getting.

Why?

They engaged Converted to help them get a picture for how they could improve core metrics around macro goals like basket value, conversion rate as well as micro goals such as successful number plate finds and increasing checkout volume’s.

What?

Starting with our proprietary audit which analyses the 5 base elements of a conversion and the lighter elements that make these up.

This highlighted some gaps in data maturity and integrity, as well as opportunities across various stages of the buyer journey and personas.

The testing programme included changes to key messaging along the journey, changes to how users interacted with search function and checkout functions. Cross-selling of ancillary services through the journey – to name a few.

Winning

68%

Improvement in
conversion rate

16%

Increase in
average basket value

242%

Increase in
revenue YoY

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Brand new website and significant performance improvements for this fashionista.

CRO research and testing leads to big wins for this B2B manufacturer.

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

A group-wide project leads to key changes in approach, culture & results.  Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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How to find us

The North

Acero
1 Concourse Way
Sheffield
S1 2BJ

 

hi@converted.co.uk
0800 228 9122

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