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Dan Williams

Lead SEO Manager

Dan Williams

About Dan

Lead SEO Manager at Converted

As the Lead SEO Manager at Converted, Daniel Williams draws on four years of experience in the ever-evolving world of SEO and content marketing. Formerly an SEO content writer and Head of Content, Daniel excels at turning search engine traffic into meaningful results for businesses. His approach is driven by data, creativity, and a genuine passion for digital growth.

Areas of expertise

  • SEO
  • Technical SEO
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Articles by Dan

The Ultimate Ecommerce SEO Checklist for 2026
Most online shops don’t have a product problem. They have a “nobody can find the product” problem. This checklist covers 29 things worth checking, from setting up Search Console to how AI search is changing the way people find products. The Ecommerce world is highly competitive, but online stores still have an immense opportunity to […]
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The Best Ecommerce Site Structure for SEO
The Ecommerce world is ultra-competitive and there are no guarantees of success. Your products have to be irresistible, your pricing must be on-point, and your website should provide a seamless user experience for optimal conversions.  While many brands focus on developing an eye-catching design, they often forget the website’s structure.  Ecommerce website structure is integral […]
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