SEO Agency

An SEO agency (a good one) helps improve your organic visibility in search engines and the results you see from organic traffic. Just as importantly, they help you get found, understood, and trusted by LLM search platforms such as ChatGPT, Gemini, and Perplexity. Increasing the number of times you are mentioned and cited, while also trying to shape what the AI search says about your business, services, or products.

Kind of like being the name that comes up when the know-it-all at a party is asked for a recommendation. We want that recommendation to be you. So a good SEO agency is the friend who made sure they’d heard of you before they arrived.

We do this in three main ways:

First, the technical side of your website. Making sure the crawlers that search engines and AI tools send out to read your site can actually get through and understand it. They’re tireless, but they give up surprisingly easily if your website is technically poor.

Second, we create content that is original, useful, and most of all important enough for your customers to read. We write to help, inform and convert the user. People and bots appreciate this.

Third, we help you to gain trust from both customers and searchable platforms alike. Building authority is about getting credible sites to mention and link to you. Whether its articles, press releases, industry thought pieces, newsjacking, or any other digital PR activity. Then we check whether more of the right people arrived and did something useful, like buying or enquiring.

Rankings are how we get there, not the result, in the same way that getting someone to look through your shop window isn’t the same as getting them to put money in your till.

Months rather than weeks to see meaningful change. Anyone who gives you a firm date before looking at your site is either psychic or guessing. In our experience it’s mostly guessing.

Some fixes show up quickly, like helping AI LLM’s and search engines like Google find and properly index pages onsite. Or making a slow loading website significantly faster. Content and authority take longer to build. Search engines and AI tools, like most sensible people, are suspicious of anyone who turns up overnight claiming to be an expert. Trust takes time to build.

The timescale for improvement depends on three things. How much is broken now, how competitive your market is, and how quickly changes can be created, added to the site and measured for impact. We audit first and put the fixes that could bring in the most money at the front of the queue. We tell you what we expect to change and when, then report on whether it did.

Our SEO retainers start from £925 a month. The final price depends on the size of your site, how competitive your market is and how much needs fixing. An SEO price quoted before anyone has looked at your site is just a number someone liked the sound of. So you’ll see our price, and what it does and doesn’t include, in writing before you commit. If you’d like a clearer number first, the free SEO review shows what needs doing, and that’s what the price is based on.

Usually, if people already search for what you sell. It’s less likely to be worth it in three situations. One is when nobody searches for your product yet. Another is when you need sales/leads next week, because paid media is faster for that. The third is when your website struggles to turn visitors into customers. In that case more organic AEO/SEO traffic just means more people leaving, which is an expensive way to make a website feel popular. In that case we’d recommend fixing the site performance first, which is probably the better use of money. We can tell you which situation you’re in. Whether to go or what you do with that info is completely up to you.

Yes, that’s most of what we do.

For ecommerce, there’s a usual mix of ecommerce SEO problems. Thin category and product pages either buried or competing with each other for the same searches. Another is filters that turn one page of blue jumpers into four thousand pages of slightly different blue jumpers. It’s the fact ecommerce moves forward at such a pace sometimes its hard to look back and say ‘did we fix that properly and what impact did it have?’ That’s what we’re here for. Many ecommerce businesses saw an immediate impact in organic traffic from the shift in buying behaviour from search driven to AI answer driven. So now we spend a lot of time helping ecommerce brands get found, trusted, cited and mentioned on AI search platforms like ChatGPT, Perplexity, Claude, AI Overview, Gemini and Grok.

For lead generation, it’s more often service pages that describe the business rather than the customer’s problem, and traffic that never turns into enquiries. In both cases we measure success in sales or qualified enquiries, not visits. We work with lead generation companies on their SEO in much the same way as ecommerce. We find the ideal customers, understand them. Write content that engages them. Make sure your website technically smells of roses and then work on digital PR to get your brand out into the big wide world and earn those natural back links.