AI SEO Agency

Before we fix anything, we find out what AI search currently says about you.

We track how often your brand appears in AI answers, where you rank against competitors, how you’re described, and which sources the platforms draw on to build those answers. Track by category, by service, by stage in the funnel, and even persona-level prompt tracking. For ecommerce brands, it goes down to the product feed level. Which products AI’s like ChatGPT recommend, at what price, and which ones it seems to have forgotten you stock.

Hyper-focused or broad coverage, our prompt visibility auditing sits alongside analysis of your AI search-driven traffic and competitor data to understand exactly how you are performing in AI search

AI platforms rely on clear, useful, and well-structured information to understand what a business/product/service does and when it should be surfaced. AI platforms don’t read your pages the way your customers do. For example, did you know that they lift answers out of them, and they often lift from the top of a page far more often than the bottom. The best answer or information on your site won’t do much good sitting beneath three paragraphs about when the company was founded.

We review your content to identify whether it gives enough depth, clarity, and context around your services, products, expertise, and market. That can include improving service pages, category pages, guides, FAQs, comparison content, definitions, supporting articles, original thought leader pieces, and informational content that helps strengthen your topical authority.

The result is content that’s useful to people, easy for machines to understand, and worth quoting.

AI search tools don’t just match search queries. It builds a picture of who you are, what you do, and whether you’re worth recommending. It does this by piecing that picture together from everywhere it can find you (or who it thinks might be you). That’s your website, your Google Business Profile, directories, reviews, LinkedIn, dark corners of obscure forum threads, and anything else that mentions you.

If those sources disagree, the picture blurs. Describe yourself one way on your website, another on LinkedIn, and a third on a directory listing from 2017, and AI tools can reasonably wonder whether you’re three different businesses.

We tighten the signals on your own site first. Help provide clarity on positioning, internal linking, structured data, author and organisation details, and a service architecture that makes it obvious how your topics connect. Then we work on bringing those offsite elements of your entity in line.

The result is one clear, consistent version of your business, wherever AI goes looking for it.

AI visibility still depends on strong technical foundations.

What your customers see and what an AI crawler sees can be two very different websites.

Google renders JavaScript. Plenty of AI crawlers don’t. They read the raw HTML and move on. So if your product details, prices, reviews, or FAQs only appear once scripts have loaded, the crawler may get to the shop window and find the lights off. Perhaps a tidy header, a footer, and very little in between.

Sometimes the problem is simpler. A spam bot protection setting that is quietly blocking AI crawlers, one that nobody remembers switching on. A robots.txt written before anyone had heard of GPTBot.

We don’t just do basic crawl reports and fixes. We do actual technical SEO research, recommendations, and fixes. From site speed to rendering. We check which AI crawlers can actually get in, what they really see, and work through the rest of the foundations of high-quality technical proficiency.

Some of its boring. None of it is glamorous. Most of it decides whether your business gets found and mentioned at all.

Strong technical SEO gives your content a better chance of being found, understood and trusted across both traditional and AI-led search environments.

AI platforms don’t take your word for how good you are. They check what everyone else says. Which is fair enough, really.

When someone asks for the best option in your category, the answer is often built from review sites, editorial coverage, comparison articles and forum threads. Somewhere there’s a “best [your category] in the UK” roundup that AI has read carefully. It’s worth being in it.

So our digital PR does more than chase links. We find the sources AI platforms actually cite for your category, then look to earn coverage, mentions, and reviews in those places. Unlinked mentions still count, because AI reads the sentence, not just the link. The result is a reputation that exists beyond your own website, which is the kind AI tends to believe.

National PR campaigns, press releases, influencer and industry outreach, forum engagement – our offsite AI SEO optimisation points all of it at the places AI is listening. But if you’re happy being the only one saying nice things about your business, that’s your call. AI will notice, though.