15m+
Organic users are delivered to our clients’ websites every year
Our Clients
Performance That Speaks for Itself
Do you need a multi-platform SEO strategy that can grow your business on a national or international level?
92%
Client Retention
20%
Average Annual Growth
5
Continents We Operate In
AI SEO That Supports Visibility, Trust and Commercial Growth
Search is no longer limited to a list of blue links. People are using AI platforms, answer engines and conversational search tools to research businesses, compare services, ask detailed questions and make decisions before they ever land on a website.
That means your SEO strategy needs to consider how your brand appears across traditional search engines and AI-led discovery platforms.
At Converted, we help businesses understand how AI-ready their website is, where their brand is visible, and what needs to improve. Our AI SEO approach looks at the foundations that influence discoverability, including content quality, technical accessibility, entity clarity, internal linking, authority signals, structured data, topical depth and conversion performance.
The aim is not to chase AI trends for the sake of it. It’s to build a stronger organic presence that helps your business appear, earn trust and convert users wherever they are searching.
Before you can improve your AI visibility, you need to understand where you stand now.
We use specialist AI visibility software to monitor how your brand appears across AI-led search experiences and identify where competitors may be more visible. This helps us understand whether your business is being surfaced for relevant queries, how accurately your brand is represented, and where there are gaps in your organic presence.
Alongside this, we use our own in-house AI readiness scoring system to assess how well your website is set up for AI-led discovery. This gives you a clearer view of what is helping, what is holding performance back, and where the strongest opportunities sit.
AI platforms rely on clear, useful and well-structured information to understand what a business does and when it should be surfaced.
We review your content to identify whether it gives enough depth, clarity and context around your services, products, expertise and market. That can include improving service pages, category pages, guides, FAQs, comparison content, definitions, supporting articles and informational content that helps strengthen your topical authority.
The focus is on creating content that is helpful for users, easy for search engines to understand, and more likely to support your visibility across answer-led search experiences.
AI SEO is not just about keywords. It’s also about how clearly your brand, services, people, products and areas of expertise are understood.
We help strengthen the signals that explain who you are, what you do, who you help and why you are relevant. That can include clearer on-page positioning, stronger internal linking, better use of structured data, improved author and organisation signals, refined service architecture and content that connects related topics more effectively.
The result is a website that gives search engines and AI platforms a more complete understanding of your business.
AI visibility still depends on strong technical foundations.
If your website is difficult to crawl, poorly structured, slow, duplicated or unclear, it can limit how well search engines and AI systems understand your content. We review the technical areas that may affect discoverability, including crawlability, indexation, page structure, internal linking, schema, canonical signals, duplicate content, performance and site architecture.
Strong technical SEO gives your content a better chance of being found, understood and trusted across both traditional and AI-led search environments.
AI search visibility is harder to measure than traditional rankings, which is why monitoring matters.
We use specialist software to track AI visibility and review how your brand is appearing across relevant prompts, queries and discovery journeys. This helps us identify changes over time, compare visibility against competitors, and understand which improvements may be supporting stronger performance.
We combine this with traditional SEO reporting, including organic visibility, rankings, traffic, engagement and conversions, so you get a more complete view of how AI SEO supports commercial growth.
SEO platforms
…and more
AI SEO Services
A CRO Approach to AI SEO
A lot of AI SEO agencies focus only on being mentioned. We don’t.
At Converted, we look at AI SEO through a conversion lens because visibility only matters if it helps the right users trust your business and take action. Appearing in AI-led search experiences is valuable, but your website still needs to turn that interest into leads, enquiries, sales or bookings.
That is why we combine SEO expertise with CRO, UX, experimentation and AI-led insight to improve both how your brand is discovered and how users behave when they reach your site.
So, if you want to understand how AI-ready your business is and improve how you appear across the future of search, see what effect a real conversion agency can have on your SEO and GEO.
Data
Audit visibility, site health, entity signals and performance across the organic search ecosystem.
Research
Understand how your audience searches, compares and discovers brands online.
Strategy
Shape a bespoke SEO & GEO plan around your goals, market and commercial priorities.
Implement
Improve technical foundations, content quality, authority and search relevance.
Experiment
Hypothesis test design, implement and review
Convert
Accurately measure how organic growth leads to more meaningful enquiries, leads and sales.
An AI Integrated SEO Company (With A Human Touch)
Your website deserves strategies powered by insight, not guesswork. With AI-enhanced research and expert precision, you gain faster understanding, sharper visibility, and a site that performs flawlessly.
Advanced technology tracks your market, monitors visibility, and amplifies digital PR reach — giving you total clarity on what drives growth.
Whether you run on Shopify, BigCommerce, WordPress, or Magento, your platform will be optimised for clean code, fast load times, and seamless crawlability — built to perform now and stay future‑ready.
Every campaign is powered by data but shaped by people, ensuring your brand connects through authentic, human communication.
Award-Winning Work
Claim Your Free SEO Audit
Every successful SEO campaign begins with a clear understanding of where your site stands today, what is limiting performance, and where the greatest opportunities for growth are. That is why our process starts with an SEO audit.
Once you get in touch, we take time to understand your business, your goals, and the challenges you are facing. We then carry out a thorough review of your organic performance across the areas that matter most, including AI visibility, technical SEO, content quality, authority, site structure, and conversion opportunities.
We analyse your data to uncover insights, identify gaps, and drive smarter decisions.
We improve your search visibility to ensure your brand appears where it matters most.
We identify your target. audience and position your brand effectively within your market.
We optimise your technical setup to ensure your site is fast, accessible, and search-friendly.
We create and refine content that builds trust, authority, and relevance in search.
We strengthen your authority through high-quality backlinks and digital PR activity.
We develop a clear, data-driven strategy focused on sustainable growth and performance.
We deliver a structured sprint plan to prioritise actions and drive consistent progress.
0800 228 9122 – hi@converted.co.uk
AI SEO (GEO) Frequently Asked Questions
AI SEO is the process of improving how visible, understandable and trustworthy your website is across AI-led search experiences like Claude, ChatGPT, Gemini, AI Overviews, and more.
It can include content improvements, technical SEO, structured data, entity optimisation, authority building, brand visibility tracking, internal linking and clearer answers to the questions your customers are asking.
An AI SEO agency helps businesses understand and improve how they appear across AI-led search platforms and answer-based search experiences.
At Converted, that includes auditing your AI readiness, monitoring AI visibility, improving content depth and clarity, strengthening technical foundations, reviewing structured data, improving entity signals and making sure organic visibility supports commercial outcomes.
Traditional SEO often focuses on improving rankings, traffic and visibility in standard search engine results like Google and Bing. AI SEO looks more closely at how your brand and content are understood, summarised and surfaced in AI-led search experiences.
The two are closely connected. Strong technical SEO, useful content, authority and trust signals still matter. AI SEO builds on those foundations by making your website clearer, more structured and better aligned with how users now search and ask questions.
AI readiness matters because search behaviour is changing. Users are increasingly asking more detailed, conversational questions and expecting direct, useful answers.
If your website lacks clear structure, depth, trust signals or strong topical relevance, it may be harder for search engines and AI platforms to understand when your brand should appear. An AI readiness review helps identify the gaps that could limit your visibility.
Yes. We use specialist software to monitor AI visibility and understand how brands appear across AI-led discovery journeys.
AI visibility is not measured in exactly the same way as traditional rankings, so it needs a broader view. We look at visibility trends, prompt-level insights, competitor comparisons, brand mentions and how this connects back to your wider SEO performance.
No. AI SEO does not replace traditional SEO. It builds on it.
Technical SEO, content quality, site structure, authority, internal linking and conversion performance are still important. AI SEO adds another layer by making sure your website is better prepared for search experiences where answers, summaries and recommendations play a bigger role.
No. AI SEO can be relevant for businesses of different sizes, especially if customers research your services, compare providers or ask detailed questions before making a decision.
For smaller or growing businesses, AI SEO can help clarify your expertise, improve your content structure and strengthen your visibility around the topics that matter most to your audience.
The best way to understand your starting point is through an AI SEO audit.
At Converted, we use our own in-house AI readiness scoring system to assess how well your website is prepared for AI-led discovery. This looks at areas such as content clarity, technical accessibility, entity signals, internal linking, structured data, authority and conversion opportunities.