Our Team
Who Are We?
Meet the conversion-focused performance agency
Starting out as the brainchild of the first person in the world to get the Google Ads Pro certification we began life in 2011 focused on pure traffic generation for clients. We soon realised that getting the right people to a business was one thing. Getting them to convert was a skill-set in and of itself. That began our decade long relationship with purchase behaviour, data utilisation and conversion-focused design. Now we help people drive traffic and get it to convert better than before. Below are just some of the team that can help you do just that!
Our Awards & Accreditations
Leadership Team
Shane
Managing Director
The Managing Director and driving force behind the Converted culture. A serial buyer of software and domains. He was the first person to pass the Google Ads Pro exam globally, in ye olde days, when this was all but fields.
Cathal
Operations Director
As Operations Director, Cathal is responsible for delivering success for you and Converted. Yes, he has a weird name (it’s Celtic, and pronounced like alcohol without the ‘al’). Has created more digital strategies and helped grow more companies than he’s heard pronunciations of his name, which is a lot.
James
Creative Director
A Creative Director whose mantra is ‘Looks good, but does it convert?’ The only things he loves more than obscure and questionable noughties dance hits are conversion rate optimisation and design trends. Responsible for all things creative and development focused here at Converted.
Katie
Project Manager
Coming to Converted from deepest darkest Bedford, Katie is as fluent in Swedish as she is in Paid Advertising, SEO & CRO. As a Project Manager she will help ensure your projects run as smooth as her secret agent dad (our allegations are yet to be proven).
Dan
SEO Lead
Dan, Dan the SEO man. From (non-AI) original content to technical improvements and website authority, he’ll help grow your traffic. Loves a good bit of online gaming and as a black belt in karate, doesn’t mind being referred to as ‘Daniel-San,’ wax on, wax off.
Symphony
Head of Development
Don’t let her American accent fool you. Symphony has been building high-converting websites here in the UK since way before ‘Murica’ became a meme. Amazing artist. Frequent gamer. Delivering sharp one-liners as often as she makes code her bitch.
Peter
Paid Search
A PPC Specialist who has oodles of experience in ecommerce, lead generation and charity clients. A natural lumberjack thanks to his excessive hair and preternatural axe throwing abilities. In the event of a zombie apocalypse (or PPC underperformance) he is the person you want in your corner.
Dom
SEO
A highly experienced SEO specialist with a love of detailed research and a hate for hair clippers (what a cracking set of locks!). Has worked across lead gen, charity and ecommerce SEO, driving organic conversion wins that often end up in our case studies! Loves wearing colourful clothes… as long as those colours are shades of black.
Wider Converted Team
Holly
Paid Search
A Paid Advertising specialist with a focus on search shopping and paid social. Loves nothing more than growing PPC performance, as she herself cannot grow. Petite in the office and a giant on our Converted nights out. #epic.
Cip
Developer
Cip (pronounced Ship) is an absolute wizard at API integrations and WordPress development. With over 20 years of experience in complex custom development, his wrestling name would have to be ‘Hardcore Dev.’
Dawn
Content Writer
Deep research Dawn as we call her (FYI, no one calls her that!), an amazing content writer who loves to really dig into the details of the content, whether that’s original research, customer understanding or differentiating you from the competition.
Emma
Content Writer
Our longest-serving content writer, Emma must have written thousands of effective pieces of content for our SEO clients, ranging from regional businesses to Wayfair and Amazon. Loves the great outdoors and spends most of her time there thinking about what she’s going to write next!
Shivam
Content Writer
Shivam, the man. The man to write for your e-commerce websites. Creating original product and category content, knowledge bases, or helpful FAQ’s, Shivam knows how to write for this industry and the customers to grow ecommerce SEO results.
Ralph
SEO
Ralph heads up our outreach team, working on making connections through digital PR to help build your website’s authority. The fact that Cathal’s dog’s name is also Ralph is purely coincidental.
Vlad
Tracking & Reporting
Straight from the Carpathian Mountains to Converted, we have Vlad the Impaler. Not of people, just good food, copious amounts of drink, and Google Big Query. Vlad is proficient in tracking, Big Query, and Looker Studio. Hates inaccurate data and loves digging out the nuggets of qualitative information that will help you convert more!
Rohit
Tracking
The head of our tracking team, Rohit works on tracking implementation for even the most challenging journeys. Whether its server-side tracking, cross-domain, custom data layers or the Google Tag Manager everyone knows and loves (no-one loves), then Rohit will help you get better quality data.
Case Studies
Examples of our work, experiments and results.
Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.
A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.
Brand new website and significant performance improvements for this fashionista.
Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.
A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.
Brand new website and significant performance improvements for this fashionista.
