A worldwide leader in private education.
Cognita approached Converted to help their digital marketing team and their group of Schools evolve & improve in a number of areas digitally. This included falling organic traffic, stretching growth targets and a real need for better overall insight for the Group and its individual schools.
This involved some major research and strategic thinking, if we do say so ourselves. We had to create a systemised approach while catering for the individual needs and propositions of the schools throughout the UK. Across multiple digital activities.
Yes we did some good work in some of the digital marketing channels, but that’s standard. Some of the cooler things we did were writing, designing and taking to print an SEO guide for use for all schools internally, catering for all levels of knowledge and teaching best practice.
We conducted multiple seminars for the teams, at their global marketing event held in a very posh London hotel.
We analysed each school, the competitors, the websites and provided a framework and approach individual to them, while developing a group wide digital strategy.
We created tracking solutions for them all. It was a LOT of Google Analytics and Tag Manager time right there.
Digital Impact Awards 2018 for best digital campaign and strategy in Education. Stopped a group wide decline in organic traffic. Delivered record pupil inquiries.
Like stats? 74% increase in pupil inquiry numbers (throughout the UK!) 10% increase in organic traffic across the groups school websites.