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74%

Increase in pupil inquiry numbers (throughout the UK!)

10%

Increase in organic traffic across the groups school websites

32%

Increase in AdWords conversions.

Cognita Schools

Winner of best digital campaign in education. Boom.

B2C | Lead Generation | Attract | Convert | CRO | SEO

Who?

A worldwide leader in private education. Cognita has over 77 privately owned and run schools located across the globe, educating over 50,000 students.

Why?

Cognita approached Converted to help their digital marketing team and their group of Schools evolve & improve in a number of areas digitally. This included falling organic traffic, stretching growth targets and a real need for better overall insight for the Group and its individual schools.

What?

This involved some major research and strategic thinking if we do say so ourselves. We had to create a systemised approach while catering for the individual needs and propositions of the schools throughout the UK. Across multiple digital activities. 

Yes we did some good work in some of the digital marketing channels, but that’s standard. Some of the cooler things we did were writing, designing, and taking to print an SEO guide for use for all schools internally, catering for all levels of knowledge, and teaching best practice.

We conducted multiple seminars for the teams, at their global marketing event held in a very posh London hotel.

We analysed each school, the competitors, the websites, and provided a framework and approach individual to them while developing a group-wide digital strategy.

We created tracking solutions for them all. It was a LOT of Google Analytics and Tag Manager time right there. 

Results

+82%

INCREASE IN CONVERSIONS

-67%

DECREASE IN PAID AD CPA

+200%

IMPROVEMENT IN CONVERSION RATE

Specialisms
Attract
Convert
CRO
SEO
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5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian

Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.

Sam

Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

Get started with Converted.
0800 228 9122hi@converted.co.uk

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Acero
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Sheffield
S1 2BJ

 

hi@converted.co.uk
0800 228 9122

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