Redmayne Smith are a nationally recognised provider of property investment education and investment opportunities.

Redmayne had a multi-level approach to securing clients including gated content, webinars, training, inquiries and more. They were struggling to monitor and adapt to the data they were creating in their various paid advertising channels and analytics platform. SEO performance was stagnant and they were struggling to spend the full marketing budget profitably.  Lead volume had been dropping and the new marketing manager wanted someone they knew had previously solved problems like this. 

We conducted a full SEO audit identifying a host of opportunities for niche rankings with high intent from their customers. We reviewed all current assets, audiences and targeting and through experimentation based on quantitative and qualitative data we were able to create a more clear and concise message we had proved to the client resonated more with their users. We split out targeting for webinars and lead magnets into more focused campaigning by platform and ran an audience segment-powered funnel marketing strategy.