Response Vehicle Lighting

Recovering this recovery lighting provider.

Conversion Rate Optimisation, Creative News, Digital Marketing

Who?

A national online provider of lighting for emergency service vehicles, breakdown recovery, and the construction industry, among others.

Why?

The client as seeing diminishing returns per year from organic traffic and having spent years (literally) in development, the client saw significant issues when launching a new Magento ecommerce website. Couple this with increased market competition, this client was understandably pretty unhappy with all things digital when they reached out to us through a recommendation.

What?

Well . . Converted investigated and addressed a number of issues including (but not limited to) a server-resource cap being exceeded due to a Magento filtering implementation, incorrect server set-up, site speed issues and basic UX & SEO improvement opportunities.

We then began a full content and outreach plan. Basically we did some good shizzle.

Winning

The below was all delivered inside four months in 2019.

From negative trending annual organic traffic volumes to a 29% organic traffic growth.

Position 1 on Google achieved for – LED lightbars, LED beacons, recovery vehicle lighting, vehicle beacons to name a few. Then hugging’s of page one rankings achieved for many more of their key terms.

14%

Increase in website conversion rate.

29%

Organic traffic growth

Case Studies

Just some of our activity, results and experiments.

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

CRO. Marketing. Creative. The full bag of mashings leads to record-breaking results for this amazing furniture company.

Design & Development Digital Marketing

Brand new website and significant performance improvements for this fashionista.

Design & Development

CRO research and testing leads to big wins for this B2B manufacturer.

CRO Optimisation

Footwear giant has their performance Converted after CRO research informs a new marketing strategy and website experience.

Design & Development Digital Marketing

A group-wide project leads to key changes in approach, culture & results. Digital Impact Award 2018 winner for best digital campaign & strategy in Education.

Digital Marketing Optimisation

View all our case studies

5.0 Rating

Paul

Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.

Mark

Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.

Adrian