15m+
Organic users are delivered to our clients’ websites every year
Our Clients
Performance That Speaks for Itself
Do you need a multi-platform SEO strategy that can grow your business on a national or international level?
92%
Client Retention
20%
Average Annual Growth
5
Continents We Operate In
Ready to Improve Your WordPress SEO Performance?
Look beyond SEO plugins and build a WordPress website that search engines can crawl, understand and trust.
WordPress gives businesses a flexible CMS, but that flexibility can create problems when themes, plugins, page builders, templates and legacy content aren’t managed carefully. Slow pages, duplicated archive URLs, poor internal linking, missing schema, bloated code and weak content structure can all limit organic performance.
Our tailored WordPress SEO strategy is shaped around your commercial goals, your CMS setup and the way your audience searches. Whether you need to improve technical foundations, strengthen service pages, optimise WooCommerce, fix content architecture or improve visibility across Google, Bing, ChatGPT and other AI-led platforms, we’ll prioritise the work most likely to support growth.
Work with an award-winning Sheffield and London WordPress SEO agency.
WordPress SEO starts with a website that search engines can crawl, render, understand and trust.
We review crawlability, indexation, XML sitemaps, robots.txt rules, redirects, canonical tags, broken links, duplicate content, pagination, JavaScript rendering, Core Web Vitals and template-level issues.
This is especially important for WordPress sites that have grown over time, changed themes, added multiple plugins or built up large volumes of older pages and posts.
SEO plugins can support your website, but they’re not a strategy on their own.
We review how tools such as Yoast, Rank Math or other SEO plugins are configured across metadata, sitemaps, schema, breadcrumbs, canonical tags, noindex rules and archive settings.
The aim is to make sure your plugin setup is helping search engines understand the site, rather than creating duplicated signals, unnecessary indexed pages or inaccurate markup.
WordPress websites can become slow when themes, plugins, scripts, images and tracking tags build up.
We review site speed, Core Web Vitals and template performance to understand what’s affecting organic visibility and user experience. That can include heavy page builders, unused code, oversized images, render-blocking scripts, slow hosting, font loading and third-party tools.
The goal isn’t to chase performance scores for the sake of it. It’s to improve the parts of the site that affect how users browse, engage and convert.
WordPress makes it easy to publish content, but that can quickly create a messy site structure.
We review how your pages, posts, categories, tags, authors, archives and hub pages work together. This helps us understand whether important commercial pages are properly supported, whether blog content is strengthening topical relevance, and whether low-value archive pages are creating unnecessary noise.
A clearer content architecture helps search engines understand your expertise and helps users find the right information faster.
Your WordPress pages and posts need to show expertise, answer useful questions and give users a reason to trust you.
We improve existing content and identify new opportunities based on search intent, competitor gaps and commercial value. That can include service pages, landing pages, blog content, guides, FAQs, author information, case study content and supporting resources.
The aim is to build topical relevance and E-E-A-T while making sure content supports real business outcomes.
Internal linking helps search engines and users understand which WordPress pages matter most.
We review menus, breadcrumbs, contextual links, related posts, category structures, hub pages and calls to action. This is especially useful when key service pages are disconnected from blog content or when old posts have never been linked back into the wider customer journey.
Strong internal linking helps direct authority, improve discovery and guide users towards action.
Structured data helps search engines understand your website more clearly.
We review your WordPress schema setup across organisation details, services, FAQs, articles, breadcrumbs, local business information, reviews and WooCommerce products where relevant.
We’ll also check whether your theme or plugins are adding duplicated, incomplete or inaccurate schema that could confuse search engines or misrepresent the content on the page.
If your WordPress website uses WooCommerce, SEO needs to support product discovery and sales.
We review category pages, product pages, product variants, filters, internal linking, structured data, stock handling, duplicate content, site speed and checkout journeys.
The goal is to make it easier for search engines to understand your products and easier for shoppers to find, compare and buy them.
Redesigning, rebuilding or migrating a WordPress website can create SEO risk if it’s not planned properly.
We support WordPress migrations, theme changes, URL restructures, staging reviews and platform moves. That can include redirect mapping, benchmark reporting, metadata checks, crawl comparisons, content reviews and post-launch monitoring.
The aim is to protect existing organic visibility while giving the new website stronger foundations for future growth.
SEO platforms
…and more
Search Engine Optimisation
Research. Experiment. Grow.
A lot of WordPress SEO agencies stop at the click. We don’t.
At Converted, we view SEO through a conversion lens because higher rankings only matter if they help users take action. We use our in-house SEO specialists alongside the science of CRO, experimentation, UX and AI to help turn more of your organic traffic into meaningful business results.
For WordPress websites, that means looking beyond rankings and plugins. We review the full journey, from how users find your site through to how they engage with your content, complete a form, make an enquiry or buy.
So, if you want to attract and convert more organic customers from your WordPress website, see what effect a real conversion agency can have on your SEO and GEO.
Data
Audit visibility, site health, plugin setup, content performance, entity signals and organic performance across the search ecosystem.
Research
Understand how your audience searches, compares and discovers brands across Google, Bing and AI-led platforms.
Strategy
Shape a bespoke WordPress SEO and GEO plan around your website setup, goals, market and commercial priorities.
Implement
Improve technical foundations, plugin settings, content quality, site architecture, authority and search relevance.
Experiment
Hypothesis test design, implement and review changes across templates, content, internal linking, calls to action and landing pages.
Convert
Accurately measure how WordPress SEO growth leads to more meaningful enquiries, leads, sales and customer actions.
An AI-Integrated WordPress SEO Company With a Human Touch
Your WordPress website deserves strategies powered by insight, not guesswork.
With AI-enhanced research and expert SEO precision, you gain faster understanding, sharper visibility and a site that’s easier for search engines and AI-led platforms to understand.
Whether your site uses WordPress, WooCommerce, custom themes, page builders or a larger content-led setup, we’ll help improve clean code, crawlability, speed, content structure and search relevance.
Every campaign is powered by data but shaped by people, making sure your brand connects through authentic, useful and commercially relevant content.
Award-Winning Work
Claim Your Free WordPress SEO Audit
Every successful WordPress SEO campaign begins with a clear understanding of where your site stands today, what’s limiting performance and where the greatest opportunities for growth are. That’s why our process starts with a WordPress SEO audit.
Once you get in touch, we take time to understand your business, your goals and the challenges you’re facing. We then carry out a thorough review of your organic performance across the areas that matter most, including technical SEO, plugin setup, content quality, authority, site structure, AI visibility and conversion opportunities.
We analyse your WordPress data to uncover insights, identify gaps and support smarter SEO decisions.
We review how your WordPress website appears across Google, Bing, AI-led platforms and the search results that matter most.
We identify your target audience, how they search and how your brand is positioned within your market.
We review crawlability, indexation, site speed, plugin setup, schema, templates, redirects and wider WordPress technical health.
We review and refine content that builds trust, authority, topical relevance and clearer routes to action.
We assess backlink quality, digital PR opportunities, brand mentions and off-site signals that support credibility.
We develop a clear, data-driven WordPress SEO strategy focused on sustainable visibility, performance and commercial growth.
We deliver a structured sprint plan to prioritise the WordPress SEO actions most likely to move performance forward.
0800 228 9122 – hi@converted.co.uk
WordPress SEO Frequently Asked Questions
A WordPress SEO agency helps improve how a WordPress website performs in organic search.
At Converted, that means reviewing your technical setup, plugin configuration, content, internal linking, site architecture, page speed, schema, authority signals and conversion opportunities.
Yes, WordPress can be good for SEO when it’s set up and managed properly.
However, WordPress doesn’t guarantee strong SEO performance on its own. Themes, plugins, page builders, duplicate archives, slow templates and weak content structure can all create problems if they’re not reviewed carefully.
An SEO plugin can help manage metadata, sitemaps, schema and canonical settings, but it’s not a complete SEO strategy.
You still need strong technical foundations, useful content, internal linking, authority signals and pages that match search intent.
A WordPress website may struggle to rank because of weak content, poor technical setup, slow page speed, indexation issues, duplicate pages, poor internal linking, limited authority or strong competition.
A WordPress SEO audit can help identify which issues are affecting performance and what should be prioritised first.
Yes. We can support WooCommerce SEO as part of a wider WordPress SEO strategy.
That can include category page optimisation, product page improvements, structured data, duplicate content checks, filter handling, internal linking, site speed and technical SEO.