10 Quick Ways To Boost Credibility & Website Conversion Rates
Being credible will help your conversion rate massively and it’s about more than just slapping up a website with a couple of testimonials on and a cheesy stock image of people doing business. Below are 10 quick ways to boost your credibility and your website conversion rates :
- 1 Web Design Is Important
Your website is your representation of yourself or company to others, It has been scientifically proven that we trust pretty people; Also we trust pretty websites too so take the time (and money) to get a professional design done and remember rule #1 just because you like it doesn’t mean it will convert so get a designer to do it and ask for feedback from as many people as you can, you can then focus on conversion rate optimisation once its up and running.
- 2 Prominent Contact Details
Make it easy for people to see where you are; phone, email, real address details easy to see on site mean that people are more inclined to think you are a real world business.
- 3 Easy To Speak To
You should have a “contact” page and this should contain all the relevant details of how to get in touch with you, prominent contact forms also help and they aid lead generation too!
- 4 Simple Language
Talk to your customers on their level, using industry jargon should only be used on b2b sites, the general public are a diverse lot so aim towards the lowest end to be understood by as many as possible.
- 5 Spell Checker
There’s nothing worse than spelling mistakes on a site when first interacting with a potential client, you may be forgiven when you already have a relationship but nothing says we don’t pay attention like spelling mistakes.
- 6 Staff Information
People love to put names to faces so help them out by having a staff bio page, it humanises your business and builds rapport if done properly, the bios should contain background information as well as something personal, you can even have fun here as long as it’s done well. (*DON’T use cheesy stock photos, use REAL ones!)
- 7 Office Photos
In addition to staff pictures you should also include images of your office if you have one, a photographer can blur backgrounds nicely to hide clutter and focus on other things in the pictures. (*once again DON’T use cheesy stock photos, use REAL ones!)
- 8 Return & Refunds
Improving your conversion rate is one thing, keeping customers happy is another so make it easy for your customers to see return and refund policies and procedures if you are a product based company delivering a tangible item, for service providers have a EULA (End User Licence Agreement) or even an SLA (Service Level Agreement) linked to on site.
- 9 Brag About Clients
Don’t be shy, use the strength of your clients brands and companies to boost yours, if you worked with British Telecom then shout about it, get their logos on your site, do a case study, if BT were happy to work with you then your conversion rate should be helped by their brand being prominently displayed on your site.
- 10 Testimonials
Studies have shown that stories are more easily believed when told by a third party. Far more credibility is given to what someone else says about you than what you say about yourself so get your existing customers to shout loudly on your behalf. Who buys anything on Amazon these days without checking out the customer reviews?. If you have bad reviews then you need to work on your service and systems.
- 11 Get 5 Star Ratings
Bonus tip! – Sign up to one of the rating star users such as review centre or feefo and ask customers to give feedback, these stars can be displayed on site and also get pulled though to Google (when you have around 30 reviews) to be displayed in the natural listings and Google AdWords listings too.
