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Conversion Rate OptimisationCreative NewsDigital Marketing

Converted Shortlisted for Conversion Elite Award

We don’t normally have time to enter awards, but when do we must do something right. 100% record of making the final few or winning. Here’s another, this time for the work we do as a CRO agency. While we’ll not go into too much detail on this post. The shortlisted entry focuses on our […]
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Get Your Website Ready for Semantic Search

The world of search engines and search marketing is in a (rather large) state of flux right now. New algorithms like Hummingbird and RankBrain have taken machine learning, AI and natural language processing and applied it to search results. The result? Something known as “semantic search.” Semantic search is method by which search engines deliver...
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Camelot’s new national lottery rebrand, Genius or Misfire?

The last time Camelot rebranded the National Lottery here in the UK it was 2002 and at a cost of approximately 82 million pounds. In the 13 years since, the imagery and colours of our nation’s favourite games of chance (that everyone we know never wins on!) have not really altered. This has now all […]
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Google Certified Shop – What You Need To Know

*Google Certified Shop now ceases to exist* The competition online is getting more fierce by the day. New companies are springing up and existing ones are getting more and savvier about how to get seen online. With every search result a customer is subjected to double figure options of companies they can choose from in […]
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Make 3 New Year’s resolutions for your business online.

The world of digital marketing has evolved way beyond the hedonistic days of only having to have a website and maybe just maybe paying for some advertising space on a search engine before the customers came to the door. With each passing year more and more competitors enter the market. Technology evolves to meet the […]
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Landing Page Case Study – Bellroy Wallets

Our recent landing page case study on (read here) was well received so we thought that we would do another one. One that came to our attention (thanks to Simon our senior ppc account manager) recently was Bellroy Wallets which is a clean, well laid out site, their concept is to “slim your wallet” and […]
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Landing Page Study – Thread

Today we take a look at a landing page which we think rocks, it’s for a clothing service called Thread. The elements on page work awesomely to convert visitors into free sign ups: 1) Logo – Nice simple logo taking up minimal space but highly visible 2) FREE – Always a good word to include […]
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Selling Via Your Story – Build Trust & Rapport Etc.

On the landing page optimisation and website design side of our business we constantly get approached to do work for existing and potential customers and one thing that we notice is people expecting to make a sale instantly on their websites, they expect that a user will land, see the item that they want and […]
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Badging – Persuade Users To Buy

Badging is a way to draw attention to a product or service on your page, essentially you highlight the product or service against others on the page or for a reason that it stands out by putting a badge or graphic next to it to draw the user and promote the price, feature or benefit. […]
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Call To Action – Tell Them What To Do

In Conversion Optimisation we try to think about how users interact with a site, what they are looking for and what design, elements and text will help persuade them to do a desired action. The Call To Action (CTA) is one area that is often overlooked, we still see sites that have big buttons that […]
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5.0 Rating


Verified Buyer

Converted are an extremely good partner to our business and genuinely feel like part of the team. They are responsive, proactive and provide excellent support, both in terms of managing our campaign activity and ensuring that we are equipped with the most up to date knowledge of trends and digital best practice. I have no hesitation in recommending Converted, a great team.


Verified Buyer

Been working with Converted for some time and genuine feedback is they offer a 5* service. Down to earth, very communicative, on the ball and know what they are doing. All the team we have spoken with have been fantastic, and account managers are very responsive to any questions.

Most importantly: They deliver results.


Verified Buyer

I have worked with Converted for a number of years now. Their work is always on time and to a very high standard.


Verified Buyer

Converted are an awesome agency and team of experts who’ve helped us achieve our goals consecutively every year that we’ve worked together!

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