5 Proven Strategies for Targeting the Right People With your Facebook Ads
If you’re here, you are most likely looking to set up a brand-new Facebook campaign or are looking for ways to improve your current campaign by optimising your Facebook audience targeting. Well, you’ve come to the right place! This blog will take you through the most important aspects of Facebook audience targeting and how to make sure you’ve got this nailed.
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Why your products are not receiving impressions or clicks in Performance Max (and how to fix it)
Performance Max has become an essential platform for advertising for ecommerce accounts. The competition keeps growing and perfecting a performance max campaign the first time or finding the right strategy can be one hell of a task.
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What is a Bad Strategy When Creating a Quality Title Tag? (Top 5)
Need help creating the perfect title tag? You’ve come to the right place.In this guide, you’ll discover five bad strategies you should avoid when creating a quality title tag.
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SEO For Law Firms: How To Get The Most Out Of Organic Search
Learn moreHow CRO can help your Digital Marketing – A Guide
We originally wrote a smaller piece for the amazing guys at Digital Elite Hub entitled 5 ways a CRO mindset can improve your digital marketing. We enjoyed writing it so much we decided to incorporate the lessons we shared within that piece and expand on them on an ongoing basis (when any of us get […]
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SEO Tips: When to worry about crawl budget?
In this article we'll discuss what 'crawl budget' is, whether you need to act on it and our recommendations to make sure your site has full visibility on search engines.
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Get Your Website Ready for Semantic Search
The world of search engines and search marketing is in a (rather large) state of flux right now. New algorithms like Hummingbird and RankBrain have taken machine learning, AI and natural language processing and applied it to search results. The result? Something known as “semantic search.” Semantic search is method by which search engines deliver...
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Google Partner Awards Finalist
Converted are shortlisted for the 2017 Google Premier Partner Awards That’s right! Converted are proud to be shortlisted for an award by none other than Google themselves! Each year Google the worlds largest search engine runs a competition just for Google Premier Partners. This competition is run world wide with premier partners from the following...
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Google AdWords Expanded Text Ads Get Second Description Field
Google as recently as 2016 made a huge change to how AdWords marketers write ad copy for Google Adwords search campaigns, with the introduction of expanded text ads. This took away from the old 25 character headline and 35 characters for a description line one and two as seen below. Instead replaced it with an…
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